Our mission & strategy Our mission is to understand and protect plants and fungi for the well-being of all life on Earth. Our aspiration is to end the extinction crisis and to help create a world where nature is protected, valued by all and managed sustainably. To deliver our mission we have five priorities. Kew commits to: • Deliver science-based knowledge and solutions to protect biodiversity and use natural resources sustainably • Inspire people to protect the natural world • Train the next generation of experts • Extend our reach • Influence national and international opinion and policy Our five strategic priorities are underpinned by a sixth internal priority – to ensure we have the people, financial health and infrastructure to succeed.
Our Values
We CARE about the future of the planet and its biodiversity Care We cherish the DIVERSITY of our plant collections and we seek diversity in our workforce and audiences Diversity We work in COLLABORATION and build trusting relationships with each other and our partners Collaboration
We have CONFIDENCE and believe we can succeed Confidence We strive for EXCELLENCE and try to improve continuously Excellence We have AMBITION. We will be bold with a strong desire to innovate and inspire Ambition
Made with FlippingBook flipbook maker