increase in our sales in the past year and estimate that approximately one out of every seven Vacation Bible Schools in the United States use Gos- pel Light material,” he states. Eighty members of the staff are em ployed in the Glendale headquarters of Gospel Light with another 25 in the Minneapolis office. Mr. William son also points out, “ Our desire is to use quality art, the finest paper and materials, and the best printing avail able. With more pressures being placed on the home today, we need to have the most attractive material possible in order to capture for Christ the hearts and minds of the students of every age.” Mr. Greig points out, “ Our pur poses are to win people for Christ as
not so heavy.” A number of other churches have tried the use of eve ning hours so that parents can take advantage of the training as well as afford the church more selection of qualified workers. “ If we were to say anything to the local church,” Mr. Greig declared, “ it would be on behalf of every Vacation Bible School producer. That is, ‘Use long range planning.’ Don’t wait un til it’s too late to order. Now is the time to commit yourself to your local supplier as to which materials you are going to use, make sure that your local dealer knows so that he may place his order and have them in stock. In this way you’ll not be dis appointed and the publisher will have the opportunity of supplying the ma-
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The personable general manager of Gospel Light Publications, Mr. W . T. Greig, Jr., keeps in close contact with distributors across the nation. Sales increased 40% last year with new courses.
Mrs. V i Bosworth, field secretary for the marketing division, pin points service cen ters and distributors for the firm ’s outlets.
Randy and Keith Betsch, sons of Mr. and Mrs. Vernon Betsch, missionaries to Vietnam, get a preview of the Bible-scope from Miss Eleanor Doan, product develop ment director for Gospel Light Publications. W hile one looks, the other seems trans fixed with what he has seen.
Orders are processed by workers pictured from left to right: Mrs. Faye Coleman, Mrs. P eggy Dunham, department man ager, Mr. Williamson, and Mrs. Lucille Rinehart. Reaching people of other lands is another phase of GL’s development. Pictured below are Hal Cocanower (le ft), Spanish lan guage consultant, Latin American Mission, Mrs. Isabelle H elm le, correspondent, “Gos pel Light in Native Tongue,” and Mr. Greig.
well as to build up the Sunday School and the church. The one thing that concerns us more than anything else is the fact that after V.B.S. is over, the church has an even bigger job. They must keep the young people in the Sunday school as well as to seek to reach their parents. To this end we have prepared a special Vacation Bible School training film which deals with how this important aspect may be adequately implemented.” Interesting reports on the five-day Bible School series come from such areas as Canoga Park, where Pastor Paul Bayles and his Christian Educa tion Director, Ron Widman, have con ducted successful programs during Easter vacation. They report, “We find it easier to enlist qualified workers when the pressures of vacations, sum mer school and other activities are
terals you need to do the best job possible.” It is significant that a 10 day vaca tion Bible school program is equal to sixty per cent of the Sunday school’s ministry for an entire year. In addi tion to this, there is a continuity which cannot be achieved through a week-to-week Sunday school program. This should cause every Christian leader and parent to be concerned about his church’s Vacation Bible School program. Make an early in vestigation of the materials available. On the pages of this month’s KING’S BUSINESS some of the most outstand ing are listed for your help and in terest. Now is the time for prayerful consideration so that a solid founda tion may be built in the lives of the young people in your town and com munity.
MARCH, 1964
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