4. Capital letters, figures, punctuation and abbreviations
Capital letters Capital letters should be used sparingly. They are used to denote proper names, such as places, organisations, job titles, etc.
Roles and titles
Use a capital letter when referring to a specific individual person – eg “ H ome M anager Jo Brown”, but use lower case when the sentence does not make reference to a specific person – “a home manager” or “most home managers find…” The same applies for the K ing, the P rime M inister, the R oyal F amily, with capital letters when talking about the British ones, but not for those of other countries All places found on a map will need a capital letter. N orth W est – use capitals when referring to the region of England, but lower case when it is part of a descriptive statement, ie “the north west part of the city centre” or “you travel south east from here.” Use lower case for town centre/city centre, except when part of an official name, such as B irmingham C ity C entre R egeneration P anel. When referring to the names of our locations (such as in brochures, web pages and on signage), our style is to have initial capitals only for the official name of the location and, where relevant to include, lower case for the type of service, for example:
Place names
Our locations
The Ridings care home
Organisations/teams The proper name of an organisation should always be written in capitals, eg E ssex C ounty C ouncil, but when only a part of the name is used, lower case is appropriate,
eg the council, the police, the housing association. The word “ g overnment ” is written in lower case in all circumstances and for all countries. Teams and departments should use initial capitals when referring to a particular organisational grouping – North Region – but lower case when using in general terms, eg all regions are required to… Only official names of teams have initial capitals – so check. When referring to the full title of a book, newspaper, etc, use initial capital letters, but do not place in quotation marks. Instead use italics. Capital letters for branded products, eg Disprin, Temazepam, Prozac, but lower case for substances which are often derived from their chemical name, such as paracetamol, aspirin. The first letter of each new word is capitalised where there is no space or punctuation between the words (known as
Publications
Drugs and medication
Email addresses
Anchor Language and Style Guide v20 300724
Page 12
Made with FlippingBook - PDF hosting