‘camel case’). This helps distinguish individual words for those using a screen reader, for example: InternalCommunications@anchor.org.uk
Figures
Numbers
Write one to nine out in full, then use figures for 10 and above (if beginning a sentence with a number, then the number should be written out in full eg ‘Fifteen thousand signatures’. However, a number at the start of a news story should be avoided, instead substitute with a phrase such as ‘A total of 15,000 signatures’ or use alternatives such as ‘more than’, ‘at least’, etc). Use two million, or in monetary terms, £2m. Always spell out two billion. Figures should only be used for weights and lengths (2yds). Use per cent (two words). Written as ‘first’, ‘second’, etc, up to ‘ninth’, then as ‘10 th’ , ‘11 th’ , etc. But see section on dates
Ordinal numbers
Fractions
Write in full and hyphenate, eg one-third
Dates
Correct style and order is Wednesday 13 July 2016 or 13 July 2012. Do not use st, rd, th, or commas. 3am or 2pm – in preference to 24-hour clock. Avoid 12pm or 12am as it can cause confusion, instead use noon or midnight. ‘24 - hour’ is hyphenated For financial years, use a forward slash instead of a dash, eg 2018/19 Do not put ages in brackets. Style is Geoff Brown, aged 85, or 85-year-old Geoff Brown. Abbreviate as £2.50 – no full point at the end - and 50p - no full point after p. Use the £ symbol and not GBP Space between code and number and no brackets – 0800 731 2020 or 07827 231383. For internal extension, style is ext 7011
Times
Years
Ages
Money
Telephone numbers
Temperature
Style is 16C
Punctuation
Apostrophe ’
Apostrophes are used to denote two things: 1) A missing letter or letters: I can’t (instead of I cannot), it’s (instead of it is). 2) Possession: the resident ’s flat (as in the flat of the resident ), the company’s logo. (Note: the possessive form of ‘it’ – its - does not have an apostrophe, just as you would not put an apostrophe in ours, yours or hers). When the subject ends with an s in the plural, the apostrophe comes after the letter, eg the residents ’ flat (the flat belonging to two residents).
Anchor Language and Style Guide v20 300724
Page 13
Made with FlippingBook - PDF hosting