necessary for legal/regulatory reasons. “Anchor Hanover Group trading as Anchor” should be used to describe the
relationship between the two. “AHG” should never be used.
The people who live with us
Generally, we should refer to those using our services by their name wherever possible. We should use the formal Mr/Mrs/Ms in the first instance, until or unless it is clear that they are happy with us using their first name. Generally, when referring to users of
Residents
•
Tenants
•
Homeowners
•
specific services, we use: “ Residents ” for care homes ‘“ Tenants ” for rented housing
‘“ Homeowners ” for leaseholders, freeholders and shared ownership. “ Resident s” should be used when referring collectively to all the people who we currently provide services to, as well as “the people we serve”. If certain groups prefer a different term we should accommodate their preferences wherever possible.
The people who work for Anchor
Avoid using “staff” or “employees”.
Colleagues
•
Avoid using ‘front - line’, ‘back office’ or ‘support services’ We have a “Central Support” function. This includes the “Business Services” of HR, comms & marketing, IT and change, and Procurement, as well as all the other central support functions that do not sit in our operational care or housing directorates.
Resident-facing
•
Central Support
•
Business Services
•
Avoid using “uniform”
Workwear
•
“ Location manager” is an acceptable generic term for all operational managers responsible for a location where residents live, whether housing or
Location manager(s)
•
Home manager(s)
•
Anchor Language and Style Guide v20 300724
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