care but ideally, both terms should be used when talking about care and housing e.g. location and home managers. The title should only be capped up when using as a job title alongside a named individual; e.g. Location Manager John Smith. We do not have ‘wardens’ and the term should not be used. See ‘Our housing locations’ on describing locations. Legally, we are a Community Benefit Society. Generally, when describing ourselves we say we are an “organisation”. However, there will be times when the other terms mentioned are appropriate and can be used.
Anchor and our services
Organisation
•
Charity
•
Housing Association
•
Community Benefit Society
•
A business
•
We provide housing and care for older people
Our housing locations
Generally, we refer to any of the places where we provide housing as our “locations”. Scheme or estate have previously been used but “location” should be used in place of these.
Location(s)
•
We also use a range of terms to distinguish our different housing
products but there is little consistency in the industry in how such terms are used. As this has the potential to cause confusion for our audiences, it’s vital to be clear and consistent when talking about a specific product and, where possible, add a description. See the three following sections.
The overarching term that describes all our housing products
Anchor Housing
•
Home ownership
• ‘Home ownership’ is used to describe all leasehold and freehold
•
Anchor Language and Style Guide v20 300724
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