developments, consisting of:
‘ Retirement Villages ’ – luxury private sale retirement properties and first-class facilities set in village developments ‘Independent Living’ – our private sale/home ownership housing ‘Independent Living with care’ – home ownership developments with on-site homecare services for homeowners
o
o
o
Rented housing
• ‘Rented housing’ is used to describe all rental developments, consisting of:
•
‘ Rented Housing ’ – our affordable independent living rental properties. Avoid using ‘social housing’ except in communications with stakeholders such as central or local government. ‘Rented housing with extra care’ – rental locations with on-site homecare services for tenants
o
o
Our care division
Use Anchor care homes or care homes when talking solely about our care home locations. Avoid using ‘Anchor Trust’ or abbreviating to ‘ACH’.
Anchor care homes
•
Our care locations
Care homes
•
Our care offer
These terms may be used to describe our care homes but will not apply to all homes.
Residential care
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Dementia care
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Respite care
•
Convalescence care
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Luxury care
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Emergency
We have one on call service that should be written in full and not abbreviated
Anchor on Call
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Anchor Language and Style Guide v20 300724
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