2016
2011
1994
1982
2008
1977
1961
1914 1921
1930
1940 1951
Update on The Kappa Alpha Psi ® Journal October 10, 2022
Presented by Cleveland Ferguson III, Esq. Editor
Journal Cover Update During 34 th Administration
Focus Area*
Covers
Undergraduate
31.25%
Seminal Firsts
37.5%
Kappa Milestones
18.75%
Summer 2020
Spring 2020
Winter 2019
Fall 2019
Spring 2020
Administration
37.5%
*Double Cover issues have allowed a win-win helping to ensure fraternal milestones and individual achievements are recorded contemporaneously
Fall 2020
Fall 2020
Spring 2021
Winter 2020
Spring 2021
Fall 2021
Fall 2022
Summer 2022
Winter 2021
Spring 2022
Winter 2021
Spring 2022
Journal Cover Update During 34 th Administration
Focus Area*
Covers
Undergraduate
31.25%
Seminal Firsts
37.5%
Kappa Milestones
18.75%
Summer 2020
Spring 2020
Winter 2019
Fall 2019
Spring 2020
Administration
37.5%
*Double Cover issues have allowed a win-win helping to ensure fraternal milestones and individual achievements are recorded contemporaneously
Fall 2020
Fall 2020
Spring 2021
Winter 2020
Spring 2021
Fall 2021
Summer 2022
Winter 2021
Winter 2021
Spring 2022
Spring 2022
Journal Cover Update During 34 th Administration
Focus Area*
Covers
Undergraduate
31.25%
Seminal Firsts
37.5%
Kappa Milestones
18.75%
Summer 2020
Spring 2020
Winter 2019
Fall 2019
Spring 2020
Administration
37.5%
*Double Cover issues have allowed a win-win helping to ensure fraternal milestones and individual achievements are recorded contemporaneously
Fall 2020
Fall 2020
Spring 2021
Winter 2020
Spring 2021
Fall 2021
Fall 2022
Summer 2022
Winter 2021
Spring 2022
Winter 2021
Spring 2022
Article XXIII. Section 2. There shall be a journal known as the Kappa Alpha Psi Journal published and issued in accord with the Statutes.
“We shall endeavor to keep the Brothers duly informed upon all maters pertaining to the affairs of the Fraternity. We are really ambitious to make this the best Greek Letter magazine in existence…We are proud to note the many evidences of genuine fraternalism that the Brothers are now showing by co-operating with one another in a most loyal and generous manner with a view of aiding members to secure satisfactory positions. Kappa Alpha Nu is an organization composed of professional and business men (sic)—doctors, lawyers, ministers, teachers, druggists, architects, electricians, farmers, merchants, and mechanics—who have no superiors in this country.” The Kappa Alpha Nu Journal, Frank M. Summers, Editor-in Chief Vol 1. April 1914. No. 1
5
“He shall perform the primary function on such commission of facilitating publication of selected items of history or newsworthy achievements in the Kappa Alpha Psi Journal…” Art. XVII, Section 2 Grand Historian (file copies shall be maintained) Art. XXX, Section 7 Historian (shall forward news items for publishing) Art. XX, Section 10, Reporter
Article XXIX. Alumni Associations Section 5. All sustaining members of alumni associations shall receive the Kappa Alpha Psi Journal…
Article XXXII. Fraternity Endowments Section 4. The Publications Endowment Fund shall have the purpose of promoting the Kappa Alpha Psi Journal and such other publications authorized and prescribed by the Statutes.
Statute 24. Continuous Membership Section 6. Supporting Alumni members are entitled to… C. Receive the Kappa Alpha Psi Journal …
6
The Numbers
Conclave Issue # of copies
Number
Printing Mailing
25,292
$29,000.99 $10,800.71 $3,184.14 $42,985.84
Tax
Total
7
Minimum Journal Need 2022
Conclave/Post Conclave Issue
Categories
Detail
Printing
$171,940 4 issues @ $42,985
Spring Intake
Mailing
$48,000 National and
More Pages Heavier
international at ~$12,000 each issue
Production
$29,000 $ 4,000 Editing
$20,000 Art/Layout $ 5,000 Licensing Photog
Workflow
$2,300 $ 760 Dropbox $ 300 PO Box
Budget Total
$251,240
$1,200 FlippingBook
“We as the Host Chapter found producing the Journal financially lucrative. Of course, this success was due primarily to our local efforts to solicit corporate and individual advertisements. While the profits may have been the same had the Journal be printed or electronic the majority of our sponsors requested hard copies (for office and or tea table) of the Journal with their ads displayed. This of course contributes to their continued support to future Kappa endeavors.” Breck Cook – General Chairman 85 th Grand Chapter Meeting Host Chapter
Conclave Issue Amount
Number of Ads
Full Page Half Page
$16,225
59 17 12
$2,337.50
Quarter Page Business Card
$825
$137.50
6
Photos Patron
$550 $125
21
5
Total
120
$20,200
Proposed Statutory Change
Original Language: Statute 25. Fraternity Publications Section 3. The Kappa Alpha Psi Journal shall be published in Winter, Spring, Summer and Fall or at such other times as may be determined at a Grand Chapter meeting. Proposed Language: Statute 25. Fraternity Publications Section 3. The Kappa Alpha Psi Journal shall be published in hard copy and/or in electronic form, in Winter, Spring, Summer and Fall or at such other times as may be determined at a Grand Chapter meeting. (new language is underlined) Rationale: We want to update the language to (1) avoid wasting resources as a result of outdated addresses remaining in the fraternity data base and (1) allow International Headquarters to remain in statutory compliance by converting brothers who have outdated addresses to electronic access. Benefits of the Change: The amendments allow for administrative flexibility to control costs. • 1. The supermajority of outdated addresses below to Life Members who do not have the same incentive to update their addresses as Annual Dues Paying Members. • 2. The Executive Director would automatically transfer outdated addresses onto the electronic version via IHQ in Good Standing “paywall”, thereby controlling costs. • 3. Gives brothers in Good Financial Standing the opportunity to opt into the electronic format only. • 4. allows the Journal staff to make recommendations to the Grand Board about future digital, real-time transitions on updates. • 5. Preserves the printed publication for those who prefer that medium. • 6. Maintains the Fraternity’s nonprofit publication rate through the United States Postal Service.
9
Digital fatigue trend is causing larger brands to revert to print. Shift to remote work ties most of us to our digital devices for long hours at home. Remote work burnout hit 69% of the U.S. population last year — driven in large part by digital interaction overload. During the pandemic, 61% of remote workers reported experiencing trouble unplugging. Market Context The data shows: • Baby Boomers read 9.2 print publications per month.
• Gen Xers read 9.1 print publications per month. • Millennials read 8.9 print publications per month.
In 2022, several factors indicate a resurgence of print, including: • Consumer preference • Higher ROI for advertisers and consumers • Desire for an in-depth counter to digital news snippets • Increasing digital fatigue
10
Market Context for Print Advertising
The data reports 86% of consumers favor print over digital, and 63% view print news as more trustworthy and able to provide a deeper understanding of current events. The data shows 92% of 18- to 23-year-olds say print is easier to read than digital. The Wall Street Journal recently reported on big retailers creating buzz by releasing traditional print catalogs — and seeing sales grow as a result. Big brand names include: • Athleta • Bonobos • H&M • IKEA • Restoration Hardware According to Retail Dive, marketers seeking a truly omnichannel customer experience are now dividing spend between print and digital. It’s another statistical indicator of print’s persistent resilience.
11
Province Reporters
South Central Jarvaun Lindsay theonlyjarvaun@gmail.com Southwestern Aljay Foreman aljayforeman@yahoo.com Southeastern Dr. C. Douglas Johnson cdouglasjohnson@yahoo.com Middle Eastern Quentin Mitchell kwin10mitchell@gmail.com
Northern Brandon Jackson bmj1911@outlook.com
Eastern Dr. DeAndre Howard provincereporter@epkapsi.org Southern Julius L. Collins southernprovincenews@gmail.com Western Jeffrey Brown pacificreporter@kapsi-western.org
Northeastern Dermal McCrear nepdiamondnewsletter@gmail.com
North Central Bond Thomas bathomasjr@gmail.com
Middle Western Frank Smith franksmith831@yahoo.com
East Central Brandon Fenty brandon.fenty01@gmail.com
2016
2011
1994
1982
2008
1977
1961
1914 1921
1930
1940 1951
Update on The Kappa Alpha Psi ® Journal October 10, 2022
Presented by Cleveland Ferguson III, Esq. Editor
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13Made with FlippingBook Digital Proposal Creator