Digital fatigue trend is causing larger brands to revert to print. Shift to remote work ties most of us to our digital devices for long hours at home. Remote work burnout hit 69% of the U.S. population last year — driven in large part by digital interaction overload. During the pandemic, 61% of remote workers reported experiencing trouble unplugging. Market Context The data shows: • Baby Boomers read 9.2 print publications per month.
• Gen Xers read 9.1 print publications per month. • Millennials read 8.9 print publications per month.
In 2022, several factors indicate a resurgence of print, including: • Consumer preference • Higher ROI for advertisers and consumers • Desire for an in-depth counter to digital news snippets • Increasing digital fatigue
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