Market Context for Print Advertising
The data reports 86% of consumers favor print over digital, and 63% view print news as more trustworthy and able to provide a deeper understanding of current events. The data shows 92% of 18- to 23-year-olds say print is easier to read than digital. The Wall Street Journal recently reported on big retailers creating buzz by releasing traditional print catalogs — and seeing sales grow as a result. Big brand names include: • Athleta • Bonobos • H&M • IKEA • Restoration Hardware According to Retail Dive, marketers seeking a truly omnichannel customer experience are now dividing spend between print and digital. It’s another statistical indicator of print’s persistent resilience.
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