The Awards themselves have changed and evolved over the years. Do you think there is anything that remains integral to them, some common values perhaps? The Awards have evolved but there are several common values which have remained throughout. Each entry has always been subject to a rigorous assessment process, with high standards maintained throughout the decades. This results in the Award being one of, if not the most trusted, symbol of business excellence in the world. The KAE’s association with the Crown makes it stand out for all the right reasons and the respect it has I believe reflects the high esteem in which our monarchy is held throughout the UK and the world. And on the flip side, what would you say is the biggest difference between the Britain of 1966 and the Britain of 2025? Would you say that the landscape of the UK, as a place to work in, has changed drastically over the past 50+ years? There have been great advances in science, technology and AI which have made significant differences to the workplace and society. There have been changes to legislation, education, and training, as well as a shift in expectations from employers and employees. Sustainability and environmental policies are also two notable drivers for change since 1966, and will continue to be so in the future. In recent years, more people, particularly the younger generation, are taking the route of self-employment with a considerable number starting their own businesses. The UK has a strong and growing culture of entrepreneurship and confidence to maximise individuality, personal values, and creativity in a commercial environment. Many of the companies that win an Award consider it the most prestigious accolade a business can receive. Do you think this has always been the case or have the Awards become more important over time? The prestige and honour associated with winning the Award is reflected in the continuing high numbers of applicants each year. In my county of West Glamorgan, one company has received seven Awards over the years and is enormously proud of each one.
Excellence always triumphs with the KAE, but the bar is set very high and companies recognise increasingly not only how important they are but also how winning the Award can elevate their profile in an increasingly competitive environment. How do you think the King’s Award is regarded overseas? Do you think having an Award gives a company more clout when trading internationally? The Award’s connection to the Crown makes it quite unique. The benefits are tangible, and it gives companies the edge, particularly for those in the International Trade category, as they compete with the best companies across the world. The Award puts winners in a class of their own and being entitled to use the logo, in a world where communication is so important, instantly conveys quality and success. This year has seen King Charles III speak frankly about his ongoing battle with cancer. Do you think the continued dedication and dignity which The King has displayed throughout this difficult period is characteristic of the Awards themselves? Yes, I do. The King has been resolute in the way in which he has dealt with his cancer diagnosis; he has adapted, taken appropriate advice, and showed immense resilience in confronting and overcoming adversity. Successful businesses demonstrate these powerful characteristics too which are in turn recognised as part of the KAE assessment process.
How do you see the King’s Award developing in the future?
Since its inception, the Award has taken account of changes in society and business, such as the introduction of the Promoting Opportunity category and the refinements made to the Sustainable Development category. I think the Award will continue to be alert to the ever-changing business environment, such as the growing trend in entrepreneurship, particularly among the younger generation, which is making such a marked impact on our business community. So, do you think the scheme will still be going strong when Prince George ascends to the throne?
Absolutely! What else could take its place?
King’s Awards Magazine 2025
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