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AWARD HOLDERS 2021 - 2024
Waterman Corporate Enterprises Ltd
Three years on take a look at how Watermans have benefitted from Winning the Queen’s Award for Enterprise in International Trade. In 2022, Watermans, a UK-based haircare brand renowned for its hair growth products, was honored with the prestigious Queen’s Award for Enterprise for International Trade. This accolade is one of the highest official recognitions a British business can receive, awarded to companies demonstrating outstanding success in international trade. For Watermans, a business that began as a passion project to solve hair loss challenges, this award marked a major milestone – and it delivered a powerful impact on the brand’s growth, credibility, and global presence. Boosted Brand Credibility andTrust One of the most immediate benefits Watermans experienced was the elevated brand credibility that comes with being a Queen’s Award recipient. The award serves as a hallmark of quality and excellence, giving customers, distributors, and potential partners confidence in the company’s integrity and performance. In international markets, where brand recognition may still be developing, this royal endorsement has helped Watermans stand out in competetive haircare sectors. The Queen’s Award insignia can be used in marketing materials, product packaging, and digital plaRorms for five years, and Watermans has leveraged this across its channels. The emblem has become a symbol of trust and excellence,
particularly valuable when entering new territories where consumers are unfamiliar with the brand. Accelerated Global Expansion Before receiving the award, Watermans had already been making inroads in markets across Europe, the Middle East, and Asia. Winning the Queen’s Award turbocharged this expansion by providing a powerful differentiator when negotiating with international distributors and retailers. The accolade opened doors in markets that are often difficult to penetrate, especially for independent brands without the backing of a major conglomerate. Since winning the award, Watermans has expanded its international reach significantly. It has gained distribution deals in countries like Armenia, Spain and Denmark and has seen increased demand through international e-commerce platforms. This growth in overseas sales has not only increased revenue but also reduced dependency on the UK market – ensuring more stable, diversified growth. Strengthened Industry Recognition and Media Exposure. The award also brought a wave of media attention, both in the UK and abroad. National and trade publications highlighted Watermans’ journey from a kitchen startup to an internationally recognized brand. This exposure helped strengthen Watermans’ reputatation within the beauty industry and attracted interest from influencers, stockists, and even investors.
Moreover, the recognition added weight to the brand’s story – a key element in building an emotional connection with customers. Watermans’ founders, Gail and Matt Waterman, have always emphasized their personal journey and motivation for creating the brand. The award validated their mission and hard work, resonating with consumers looking for authentic, purpose-driven businesses. Internal Morale and Recruitment Internally, the Queen’s Award served as a major morale boost. It validated the efforts of the team behind the scenes and contributed to a stronger company culture. It has also helped in attracting top talent. Being part of an award-winning business is an appealing prospect for potential employees, particularly in the beauty and cosmetics sector. A Springboard for Future Growth Overall, the Queen’s Award for Enterprise has been a powerful springboard for Watermans. From increased international sales and new partnerships to stronger brand equity and greater industry influence, the benefits have been multifaceted. For an independent UK brand, the award has proven to be more than just an honor – it has been a catalyst for global success.
WATERMAN CORPORATE ENTERPRISES LTD
Watermans House, Farfield Park, Manvers, Wath upon Dearne, Rotherham, South Yorkshire S63 5DB watermanshair.com
King’s Awards Magazine 2025
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