The King's Awards for Enterprise Magazine 2025

Nafs Health Consultancy &Training Ltd

This year, Nafs Health proudly received the King’s Award for Enterprise in International Trade, a remarkable achievement in just seven years. Nafs Health is a specialist provider of mental, psychological and medical healthcare services. The name “Nafs” is derived from the Arabic and Hebrew words meaning “self” or “soul,” reflecting the organisation’s holistic philosophy in understanding and treating each individual’s unique emotional and physical needs. Founded in 2017 in Ely, Cambridgeshire, Nafs Health set out to provide accessible, virtual psychological therapies to individuals and behavioural health consultations to organisations. What began with a small team and a big vision has grown into a nationally and internationally recognised centre of excellence. The company has expanded rapidly, driven by its commitment to quality care, innovation, and the evolving needs of the mental health field. With offices and clinics in London, Cambridgeshire, Suffolk, and a robust online presence, Nafs offers a wide range of treatments. These include psychiatric assessments, psychotherapy and counselling for individuals, couples, families and groups. Services are delivered in person or through a secure, GDPR-compliant virtual platform. Nafs has also developed a specialised neurodiversity pathway for both children and adults, offering ADHD and autism assessments and treatments. Its patient-centred approach incorporates various psychotherapeutic modalities and is delivered by a multidisciplinary team of accredited professionals including psychiatrists, psychologists, psychotherapists and counsellors. A key innovation is Flow, Nafs Health’s pioneering treatment for depression. This holistic, accessible model promotes long-term mental wellbeing and reflects the company’s commitment to cutting- edge, individualised care. The structure of Nafs Health’s operations – its clinics, digital systems and treatment pathways – is purposefully designed to enable secure, high- quality service delivery. Unlike traditional clinics, Nafs operates paperless virtual clinics supported by a robust digital infrastructure that is continuously

“This recognition opens new doors for expansion and international collaboration. It marks a defining moment in our journey and points toward an even brighter future”

Dr Mukhtar Nasir (Chairman), Layla Marmarchi (GM), Jennifer Malcolm (deputy GM)

Child play therapist at work

Adult therapy session

updated and improved. This IT backbone is maintained by an in-house team and technology partners to ensure efficiency, security and user experience. What sets Nafs Health apart… • A strong vision and practice of personalised, evidence-based psychotherapy rooted in diverse modalities. • A collaborative, multidisciplinary approach to care, involving a highly skilled clinical team. • Secure virtual clinics enabling flexible and accessible mental healthcare. • Services aligned with national guidelines and focused on measurable patient outcomes. • A commitment to environmental sustainability through paperless operations and digital automation. • Patient-centric service design, offering easy access to treatment both in person and virtually. A true centre of excellence Dr Mukhtar Nasir, Chairman and Consultant Psychiatrist, shared his pride in the organisation’s journey: “We are privileged to receive this prestigious award. It is a testament to the commitment, dedication and vision of our team in establishing a true centre of excellence in mental

Team members

healthcare.” As Nafs Health continues to expand globally, the King’s Award affirms its leadership in innovative British healthcare. Dr Nasir adds: “This recognition opens new doors for expansion and international collaboration. It marks a defining moment in our journey and points toward an even brighter future.” Nafs Health remains committed to transforming mental health services in the UK and worldwide – with excellence, integrity and innovation at its core.

NAFS HEALTH CONSULTANCY & TRAINING LTD 33 Cavendish Square, London, W1G 0PW Tel: 020 3409 1187 • info@nafshealth.com www.nafshealth.com

One of our therapy rooms

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