Secret shopping is not optional if you want better conversions. And you can’t do it once and think you’re done. You should be scheduling this at least once a quarter.
If you need help, download the how-to guide in the resource library! Or just scan the QR code at the top of the article. To more data and better conversions in the new year!
-Jennifer Dudley, Practice Management Advisor
WHAT’S NEW WITH ME AND MINE
WHAT’S NEW WITH ME AND MY OWN A Wedding in Italy A huge congratulations to Danny Ferro in our finance team for his recent wedding in Italy!
Not only did Danny marry the love of his life in the most beautiful setting (I mean, look at that view!), he took a full three weeks off work to really enjoy it.
I am also so proud of Danny for taking that time off. For a lot of people, it may not have seemed like such a big deal. But those who know Danny know that he used to have a real mental block around taking a vacation at all.
He would say that vacations never felt restful because he’d only “come back to more work.” Or else he’d end up on his phone checking emails anyway.
But taking time off with Emergency-Access-Only is something he really wanted to try this time around, so he made the decision to make it happen.
He knew he couldn’t just wave a magic wand and disappear for three weeks, so he took the time in advance to delegate and train his team, and to write down his definition of the word “emergency” so we would know when to reach out to him, just in case. (And so he’d know that unless we did reach out, he didn’t need to worry about us.)
And then he spent three unforgettable weeks in Italy, completely unplugged. He even came back and said he’s officially ready to live in Tuscany forever. (Hah!) So, a big congrats, again, to Danny for ending 2025 with a bang. And here’s to more restful vacations from here on out! (Which reminds me: Where are you going while you’re on vacation with emergency-access-only this year? ;))
JANUARY 2026 MEMBER BULLETIN
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