s,
HUMAN-LED, TECH-ENABLED 97% Luxury travellers say advisors are best for personalised experiences 92% Say travel experts are the only way to create a truly luxury trip 65% Use AI for research and itinerary design 82% Are comfortable with the idea of an AI concierge
SPENDING HOLDS STRONG IN 2026 67% Virtuoso advisors expect luxury travel to increase 55% Expect clients to spend more per trip 79% Of luxury travellers plan to increase spend 24% say they will spend much more than in 2025
WHAT LUXURY MEANS NOW 93%
TRAVEL WITH PURPOSE 97%
Say luxury is not simply about the most expensive accommodation 90% Enjoy taking holidays others are not taking 71% Say travel expresses their identity and values
Are likely to take a trip to reduce stress, anxiety, or fully unplug 80% Seek journeys that help them grow, change, or see the world differently 42% Are interested in self-discovery vacations 41% Say travel matters more than career or education milestones
ATM YEARBOOK 2026 | 111
Made with FlippingBook Digital Proposal Creator