TRENDS•
Far left: Supermarkets are becoming travel hotspots
Left: Seeing the Northern Lights is on many ‘awe-tineraries’
WHERE THE WORLD IS HEADING IN 2026
Booking.com analysed booking data across 1,000 destinations to identify the fastest- growing locations globally. The result is a diverse mix of cultural hubs, nature escapes and emerging cities: M ũ i Né, Vietnam A rising coastal destination known for its serene beaches, fishing boats, markets and water sports, M ũ i Né is attracting travellers seeking affordable, activity led beach escapes beyond Southeast Asia’s established hotspots. Bilbao, Spain Bilbao’s transformation into a cultural powerhouse continues to drive growth, combining world-class architecture with a thriving food scene and strong regional identity. Barranquilla, Colombia Famed for its Carnival, Barranquilla is gaining traction as a vibrant cultural destination, offering year-round energy, colour and Caribbean character. Philadelphia, USA With the US marking its 250th anniversary in 2026, Philadelphia is set to benefit from increased attention, blending historic landmarks with a growing cultural and culinary scene. Guangzhou, China As a major trading hub and culinary capital, Guangzhou is drawing travellers interested in both modern urban energy and authentic Cantonese cuisine. Sal, Cape Verde With reliable sunshine, water sports and relaxed island life, Sal is emerging as an alternative to more crowded beach destinations. Manaus, Brazil As a gateway to the Amazon, Manaus is attracting travellers seeking nature-led, once- in-a-lifetime experiences in one of the world’s most unique ecosystems. Münster, Germany A compact, bike-friendly city with strong sustainability credentials, Münster appeals to travellers looking for slower, more liveable urban experiences. Kochi, India With its layered history and access to Kerala’s backwaters, Kochi is gaining popularity as a culturally rich, multi-experience destination. Port Douglas, Australia Offering access to both the Great Barrier Reef and the Daintree Rainforest, Port Douglas is attracting travellers seeking nature, adventure and warm-weather escapes.
This feature draws on trend reports and data from leading travel and lifestyle brands including Expedia, YouGov, Vogue, GetYourGuide, Condé Nast Traveller, Love Holidays, Skyscanner, Booking.com, Accor, Hilton, Airbnb, Forbes and Kayak.
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