ATM Yearbook 2026

GLOBAL TOURISM 2025

1.52 bn international tourist arrivals +4% v. 2024 (1.4bn)

366 mn JOBS 10.9% of all jobs worldwide 1 in 3 new jobs created

$2.2 tn Export revenues from tourism

10.3 % Of global GDP $11.7tn global GDP value +6.7% v. 2024 58% Of UN Tourism panel experts see ‘better’ or ‘much better’ prospects for 2026 v. 2025

TOURISM OUTLOOK 2026

2% Global tourism growth predicted (v. 2025), downgraded from 3-4%

$16.5tn Economic contribution by 2035, 11.5% of global GDP

GLOBAL AIR TRAVEL 2025

5.3% Air travel growth

7.1% International traffic growth

83.5% International load factor

CRUISE TRAVEL

Passenger volume 34.6mn+ In 2024 (+9.3% v. 2023) 37.7mn+ expected in 2025 (+9%); 42mn+ by 2028

N. America largest source market

Caribbean/Bermuda/ Bahamas top destination 15mn Passengers in 2024 (+17% v. 2023) 46% of cruise passengers sailed to the Caribbean in 2024

Global cruise capacity 651K In 2025 (+2.5% v. 2023) 310 ships in 2025 (+2.3% v. 2023)

20.53mn 20.53mn passengers 2024 (+13.4% v.2023)

GLOBAL BUSINESS TRAVEL 2025

$395.4bn US top spend market China: $373.1bn Representing 58% of total

$1.57tn Spend +6.6% v 2024

$2tn spend by 2029

Spend forecasts +8.1% 2026 +6.4% 2027 +6.3% 2028

Sources: UN Tourism, WTTC, IATA, ACI World, CLIA, GBTA

16 | ATM YEARBOOK 2026