• RESILIENCE
Dubai Economic Agenda D33 aims to consolidate Dubai’s position as a leading global city for business and leisure by 2033
A green Madinat Jumeirah: the Dubai Sustainable Tourism Stamp for hotels is in its third awards cycle this year (2026)
Dubai in numbers, 2025 19.59 mn International overnight visitors 95.2 mn Passengers handled by DXB 401 Events hosted by Dubai World Trade Centre 2.97 mn Attendees attracted by those events 119 Restaurants featured in the 2025 MICHELIN Guide Dubai, spanning 35 cuisines
Q: How are you working with industry and government partners to restore momentum? Our collaborative model and swift action have enabled Dubai to maintain momentum even under demanding conditions. Decisive leadership saw two economic incentive packages, totalling AED 2.5 billion (US$681 million), approved and implemented within weeks, providing vital liquidity through the relief and deferral of various hotel and F&B fees and charges. In parallel, we maintained close dialogue with stakeholders locally and with more than 3,000 international partners in more than 80 markets, keeping messaging clear, consistent, and grounded in operational reality. That scale of coordinated response, across aviation, hospitality, retail, and government, is what allows Dubai to recover quickly and with credibility. Q: How has Dubai strengthened its position as a reliable aviation hub during this period of instability and how will this support industry recovery? Dubai's role as a global connectivity hub rests on long-term structural investment that endures regardless of regional context. DXB handled 95.2 million passengers in 2025, retaining its status as the world's busiest international airport for a twelfth
consecutive year, while Emirates had restored services to 136 destinations across 70 countries by August 2026, representing 96% of its network. Emirates also became the world’s first airline to introduce Comprehensive Travel Cover, an insurance product providing additional peace of mind for travellers. Furthermore, the city has clearly demonstrated its commitment to building on its status as an aviation hub, with no pause on the expansion of Dubai World Central – Al Maktoum International Airport, which is set to have capacity for 150 million passengers a year by 2032. Q: As the market recovers, what steps are being taken to ensure Dubai's tourism strategy delivers drive sustainable growth? The Dubai Economic Agenda, D33, was designed as a long-term growth framework. Its ambition, to consolidate Dubai’s position as a leading destination for business and leisure – within the wider goal of doubling the emirate’s economy in the decade up to 2033 – remains firmly on track, supported by strategic market diversification, year-round international campaigns, and a strong focus on sustainability and accessibility. Carrying forward lessons from previous disruptions, our tourism roadmap continues to be built on the belief that
ATM YEARBOOK 2026 | 47
Made with FlippingBook Digital Proposal Creator