THE BIG NUMBERS
$15tn Projected global leisure travel value by 2040 (Up from $5 trillion in 2024) 80% Leisure’s share of total tourism expenditure 30bn Projected global tourist trips by 2034
THE MIDDLE EAST OPPORTUNITY $350bn Projected regional tourism spend by 2030 19.5mn International visitors to Dubai in 2025 (+5%) +47% Visitors to Abu Dhabi (H1 2025 v. H1 2024) 5.1mn International visitors to Qatar in 2025 (+3.7% v. 2024) 3.9mn International visitors to Oman in 2025 (plus 14mn domestic visits) 150mn Saudi Arabia’s annual visitor target by 2030 123mn Visitors to Saudi Arabia in 2025 (+6% v. 2024)
WHERE GROWTH WILL COME FROM
25%+ of global outbound India and China’s combined share of outbound international travel by 2030 $11.7tn Domestic leisure travel spend by 2040 (11bn+ overnights) $2tn Regional leisure travel spend by 2040 (3bn+ overnights) $1.4tn International leisure travel spend by 2040 (5bn overnights) WHO & HOW THEY TRAVEL 76.2% Travellers preferring single- destination trips
13.5 days Average leisure trip length
Millennials & Gen Z Dominant discretionary spenders to 2040 Premium & luxury segments Forecast to grow faster than mass market leisure
ATM YEARBOOK 2026 | 55
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