GLOBAL TECH SHIFT
34-37% Potential boost to global trade from AI By 2040 12-13% Potential uplift to global GDP If AI is adopted responsibly $222.4bn Value of AI in travel market 2026 Growing to $710.57bn by 2030 61% Travel businesses surveyed experimenting with or scaling agentic AI 21mn Passengers connected by Starlink Across global airlines in 2025 AI AS THE NEW TRAVEL COMPANION 32% Gen Z and Millennials trust AI travel picks Because they draw on millions of sources 31% Say AI feels more accurate and up to date Than advice from friends 6 in 10 Would change destination If AI suggested somewhere better 50% Would switch destination For a better deal
WHAT TRAVELLERS WANT AI TO DO 29% Use AI to find travel deals 25% Use AI for on-the-go travel tips 17% Use AI to understand visas and local rules
REGIONAL SNAPSHOT
UAE GEN Z 26%
Say Instagram and TikTok are their biggest travel influences 79% Already use or are keen to use AI tools To plan or book trips SAUDI ARABIA 87% Use generative AI tools To plan and manage holidays 46% Use AI assistants To discover activities
43% Use AI tools For translation
ATM YEARBOOK 2026 | 67
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