FOREWORD •
ATM’s role in supporting the wider travel community. This year’s theme, ‘ Travel 2040: Driving New Frontiers Through Innovation and Technology, ’ reflects our belief that while resilience is essential, innovation will be a catalyst for long- term growth. With technologies such as artificial intelligence, smart mobility, immersive experiences and digital transformation continuing to reshape the traveller journey, there is significant potential to create experiences that are more connected, efficient, sustainable and personalised than ever before. Technology remains central to this year’s event, with the co-located ATM Travel Tech and Tech & Innovation Zone showcasing developments transforming the global travel ecosystem and welcoming the innovators, entrepreneurs and leaders shaping tomorrow’s travel experience Alongside the exhibition, our conference programme will deliver practical, research-led insights that address both the challenges and opportunities facing travel and tourism today. Yet the next chapter of travel will be shaped by more than technology alone. It will depend on partnerships and mutual trust. Recent months have highlighted the importance of destinations, governments, tourism organisations and businesses working together, remaining flexible and supporting one another as circumstances evolve. For more than three decades, ATM has facilitated those connections and evolved alongside the industry, providing a place where relationships can develop, challenges can be discussed, and new opportunities can be identified. Despite the challenges of recent months, I remain optimistic about what lies ahead. These experiences have reinforced the value of collaboration, innovation and human connection Together, we have an opportunity to build a travel sector that is even more resilient, inclusive and better prepared for the future. I look forward to welcoming you to Arabian Travel Market 2026.
Building the future of travel, together
As the global travel and tourism industry continues to navigate change with resilience and commitment, Arabian Travel Market 2026 provides a vital platform to reconnect, strengthen partnerships and shape the future. Under the theme Travel 2040: Driving New Frontiers Through Innovation and Technology , ATM will bring together the travel community to connect and explore the ideas, innovations and collaborations that will define the next era of global tourism.
T he travel and and tourism sector has demonstrated remarkable resilience in the face of change. As we welcome the global travel community to the 33rd edition of Arabian Travel Market, we remain committed to providing a platform to strengthen partnerships, restore confidence and shape the future of travel. The past year has reminded us that travel is about more than moving people from one destination to another. It is an industry that connects economies, cultures and communities, and one that consistently demonstrates an extraordinary ability to adapt, recover and emerge stronger from periods of uncertainty. It is during these times that strong relationships become particularly
important. Throughout recent months, we have worked closely with our exhibitors, buyers, partners and wider community, listening to their needs, adapting where necessary and supporting them as circumstances have evolved. We are incredibly grateful for the trust, understanding and flexibility they have shown us in return. That continued commitment to ATM is something we value enormously and do not take for granted. Our focus this year is on providing the strongest possible platform for the travel community to reconnect, reinforce existing relationships and establish new ones. As circumstances continue to evolve across markets, creating opportunities for meaningful dialogue, knowledge exchange and business is central to
Danielle Curtis Regional Portfolio Director – UAE, RX Global
ATM YEARBOOK 2026 | 7
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