DISCOVER THE HEART OF YOUR COMMUNITY AND SUPPORT LOCAL SHOPS Shop Small, Make a Big Impact
Today, it’s easy to shop on Amazon and click “buy now.” But when was the last time you strolled into your local coffee shop or bookstore and chatted with the owner? Independent businesses are a true reflection of the community, built by our friends, family, and neighbors’ ingenuity, passion, and entrepreneurial spirit. With Small Business Saturday on Nov. 25, this is the perfect opportunity to get to know the independent stores near you. These businesses not only offer unique, artisan, or handmade gifts for the holiday season, but they also are a chance to get to know other locals. As you start your seasonal shopping excursions, here are three ways to support small businesses. GET TO KNOW THE SHOPS One of the best ways to support local businesses is to explore their shops and take the time to get to know them. Step into that store you’ve always been curious about or the one you have never noticed before. See if the owner is around and chat with them. Learn their unique story about who they are, why they started this business, and what drives them.
SHOUT THEM OUT Word of mouth matters when you are a small business, so if you had a great experience at a shop, write a nice review about it. Post about it on social media or share a quick photo to help boost its visibility. When looking for the next brunch or meetup spot with friends and family, take them to one of your new favorite local restaurants or cafes. SHOP SMALL When you do your gift shopping, whether for Christmas or a birthday, start with local businesses so they have the first opportunity to earn your attention and sales. Gift cards are also a great way to support them and continue to help introduce new people to their store. Make sure to pick up a business card and include it with your gift so the recipient can learn about it. This November, step out of your routine and explore the small businesses in your community. By shopping small, you’ll find unique gifts and treasures and give back to the neighbors and friends who make your city special.
WHAT PEOPLE ARE SAYING
“Since my job requires frequent moves, I am always frustrated by finding new doctors and dentists wherever I go. What a pleasant surprise to find a great dental practice in Dr. Schermer and his great staff. They are kind and compassionate and patiently answered every question I had. Hopefully, I will not have to move for quite awhile, but if I do, I will drive hours to continue to see my great dental team!” -Brent C.
“Dr. Jason Schermer is very well-respected and talented. He takes the pain out of dentistry with his gentle touch and compassionate approach. His practice is something to smile about. Set up an appointment today!” -Kelly D. — “Dr. Schermer practices with knowledge and compassion. He is a very likeable person, and I’ve heard patients say amazing things about his gentleness and extreme care!” -Simone C.
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