AICC Becomes First ConneXion Association Partner Following the announcement from Brunton Business Publications Ltd. regarding the launch of ConneXion, AICC,The Independent Packaging Association — has put its weight behind the new communication chan- nel and become the first ‘Association Partner.’ ConneXion is a new online community informa- tion channel, launched by Brunton, (owners of www. thepackagingportal.com and publisher of magazines including International Paper Board Industry and Corrugated Today ). The new platform goes live on Monday, November 2. In the launch phase, the com- munity will gather in a virtual expo and webinar envi- ronment, before transitioning to a web-based informa- tion channel; the community will be fed information within a web-browser experience as well as an app that can be downloaded to a smartphone. “As content providers to the global corrugated indus- try, it is important that we find ways of keeping con- verters around the world ‘connected’ with their suppli- ers,”explains Daniel Brunton, CEO of Brunton Business Publications Ltd.“Due to the postponement of industry events in 2020 and early 2021, there is a very real need
to keep people connected, engaged and informed. Har- nessing the latest technology, ConneXion brings con- verters and suppliers closer together at a time where we struggle to travel and meet in person. ConneXion is a dedicated channel,meaning all the content you see is 100 percent relevant to the industry.The partners in the launch phase total 29; these companies are businesses that we have hand picked, as they clearly have digital communication at the heart of their marketing strategy. ConneXion is a media-rich environment that allows ma- chinery and service suppliers to help create meaningful and educational content that will assist converters in getting the best equipment or services for the growth of their own businesses.” “AICC sees tremendous potential in ConneXion and the use of tools on the leading edge of the technology revolution,”said Michael D’Angelo,President of AICC.“It will be a new and engaging way to interact with our existing members as well as showcase the Association to potential new members. ConneXion represents an excellent opportunity to keep our boxmaker members fully informed on industry developments, as well as keeping them connected withAICC associate members at a time where we cannot physically meet or network.”
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