COVID-19’s To Have Lasting Impact On Consumer Behavior Research fromAMC Global concerning the impact of COVID-19 on long-lasting consumer behavior suggest that new purchasing trends and behavior shifts will continue after the pandemic. Many Americans have purchased outside of their typ- ical brands recently—with newly experienced food brands likely to see the most continued purchases in the future. The study also looked at various behav- iors during the pandemic and found that consumers expect to continue the trend of eating home-cooked meals and eating healthier. During the pandemic, 60 percent of consumers pur- chased food brands not typically used before — only 21 percent predict they will return exclusively to their original food brand; 54 percent tried something new for cleaning with 33 percent planning to return exclu- sively to their original cleaning brands. Many expect the future to include a mix of both newly tried and usual brands after COVID-19 (72 percent food, 55 per- cent cleaning). Consumers predict that some changes in behavior will continue after the pandemic is considered over. Seventy-three percent expect to continue eating more home cooked meals, and 62 percent expect to con- tinue improving cooking skills and eating more fresh ingredients. Only 22 percent predict that increased “pandemic snacking”will continue.
Windmöller & Hölscher Hosts First Virtual Expo
Machine manufacturer Windmöller & Hölscher held its first Virtual EXPO to present technologies and prod- ucts initially planned for industry mega shows – In- terpack and Drupa – that have been postponed until spring 2021. More than 2,000 visitors from 120 coun- tries tuned in for live flexographic and gravure press demonstrations, technical sessions and virtual meetings. To accommodate different time zones of visitors, the Virtual expo was held live three times a day. Filmed in the 120,000-square-foot W&HTechnology Center in Lengerich, Germany, and the W&H Academy, two live machine demonstrations and eight technical sessions were broadcast live. In addition, the expo offered the opportunity for one-on-one meetings and both individ- ual and group chats. The live machine demonstrations included the NO- VOFLEX II flexographic press highlighting the new RUBY IoT system for analyzing production data to optimize processes and the newly redesigned HELIO- STAR II gravure printing press.
4 July 20, 2020 Flexo Market News
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