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First Virtual EskoWorld Deemed A Success
The annual EskoWorld event, originally scheduled for last month in Dallas, Texas, was one of the many industry expos cancelled due to the COVID-19 pandemic. “As the industry navigates this difficult time, we wanted to give as many of our valued partners and customers as possible the opportunity to benefit from the huge program of ac- tivity we had prepared,” said Plemen. “Taking this year’s EskoWorld online was a logical solution, particularly with our current focus on digital transformation and the recent launch of our Digital Maturity Model for Packaging Suppli- ers, ensuring users experienced how the entire Esko tech- nology ecosystem operates, as well as gaining a deeper understanding of how to benefit from digitization.” The virtual event was free to attend and offered in- sights into the latest best practice techniques, as well as exploring the future of packaging production workflow. A total of 3,581 delegates attended dedicated sessions ‘live’, with topics ranging from color management, through to the latest in structural design tools, optimizing corrugated production and emulation proofing for digital presses. “We’re delighted our inaugural Virtual EskoWorld was so well received,” concluded Plemen. “We are looking for- ward to building on this success as we continue to work closely with our customers. The Esko product portfolio supports and manages the packaging and print processes for brand owners, retail- ers, designers, trade shops, packaging manufacturers and converters. Visit esko.com .
Ghent, Belgium based Esko reported that the first Virtual EskoWorld has been a success, with more than 3,500 del- egates from across the print and packaging industry and all around the world taking part in a program of webinars and discussion sessions held by the global supplier of in- tegrated hardware and software solutions. For two weeks after April 27, Esko delivered its annual technology focused EskoWorld event through a total of 20 dedicated online sessions for brands and their packag- ing supply chain partners. Either through attending ‘live’ or downloading sessions, delegates discovered the latest innovations in packaging and label artwork management, pre-press workflow automation and digitization. Brand owners were able to network at live drop-in sessions throughout half-day online conferences, where they heard stories from brands who use Esko products in addition to training and product insights from the Esko team. “This is the first time we have taken EskoWorld online and we are thrilled with the results,” said Melissa Plemen, Esko Sr. Director of Inside Sales and Marketing. “Across the ten days, we delivered a version of the same content we had planned for our live event, with experts hosting a range of educational workshops and interactive learning opportunities.”
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May 25, 2020
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