Recovery Reader The DECEMBER 2018
www.bridgefirmrecovery.com (269) 359-0814
FROM THE DESK OF Dan
T’was the night before the due date and all through the office, not a paper was stirring, not even an ... invoice. The statements had been stuffed and sent out with care, in hope that the money soon would be there. When out at the mailbox there arose such a clatter, I was called from my office to see what was the matter. Away, I flew like a flash, tore through the office, and got there in a dash. When what to my wondering eyes should appear, but an empty mailbox and an office without cheer. Receivables can be a slippery slope: one month late, then two, then three, you find yourself looking at aging receivable reports dreaming of the cash you should have. Black Friday, Shop Local Saturday, and Cyber Monday — great shopping days. How many customers enjoyed shopping with your money? Maybe you’ll get credit on those Christmas cards, funding provided by (your business). When you finally say that’s enough, it’s time to call us. We provide happy holidays, with funding recovered by Bridge Firm Recovery.
SPREAD HOLIDAY CHEER AT WORK Through Good Deeds and Kindness
The holiday season is a time of festive joy and an opportunity to create lasting memories with the people closest to you. Inevitably, that includes the folks you work with every day. Only the Grinchiest of business owners keep every semblance of the holiday season from entering the office. Spreading a little cheer and creating a festive environment can help boost morale and end the calendar year on a high — but only when you go about it the right way. Unlike traditions held among your family and closest friends, there are some rules to follow for celebrating the most wonderful time of the year at work. It’s important to make sure that you don’t create distractions or allow things to get too rowdy at the office. Striking the right balance can be delicate, but it’s much easier if you remember the following suggestions. CELEBRATE INCLUSIVELY It is perfectly acceptable to put up a tree, string lights, and adorn your office with Christmas- themed decorations. Heck, you can even invite Santa to stop by if you like. That being said, the holidays should be a time of inclusion and celebration, not a time of leaving people out. If you have members of your team who celebrate holidays other than Christmas at this time of year — such as Ramadan, Hanukkah, or Kwanzaa — be sure to include some nods to their personal and cultural traditions. And it’s just as crucial to ensure that you don’t force anyone to participate in activities that could make them feel uncomfortable. The workplace is not an ideal setting for, say, Nativity reenactments. Focus on aspects of the holiday
Yes, we fill Christmas stockings for clients all over West Michigan. Now you can say merry Christmas!
Enjoy the Holidays,
Continued on page 2 ...
firstname.lastname@example.org • 269-359-0814 • 1
Cover story, continued ...
season that resonate with everyone, and you’ll avoid awkward situations and unneeded controversy. GIVE MEANINGFULLY Sorry to say it, but nobody on your team is going to remember the cookie-cutter, generically messaged cards you printed off en masse. There’s no use in giving meaningless gifts to employees or colleagues out of a sense of obligation. Put some thought into it, and your staff will be thankful. If you have a small team, you can probably come up with something personalized for each employee. Gift-giving at the office shouldn’t be required, but it shouldn’t be forbidden, either. Again, the key is to create an atmosphere where people can participate in what they want to and opt out of what they don’t. A powerful way to put the spirit of giving to good use is to partner with local charities to provide presents to children in your area who are underprivileged. There are countless
organizations that do this sort of work, and it’s a way for your company to give back to the community. That’s a type of shopping even Scrooge could get on board with. DECORATE TASTEFULLY It’s cute when a kindergarten classroom features a hodgepodge of amateur holiday decorations, but it’s less charming at a place of business. You have to create rules to keep decorations to a level below outrageous, especially if you have customers visit your office. In general, it’s a good idea to mark which spaces can and can’t be decorated and set some boundaries in terms of what’s acceptable. You also need to monitor how much time decorating takes away from work. If teams want to make paper stockings at their weekly meetings, you should allow it. However, if somebody wants to spend multiple hours to really get in the spirit — time that could be spent on other tasks — don’t feel bad about asking them to clock out for it. Decorating
may be within the purview of the role of office manager, but it’s certainly not what you’re paying salespeople to do. THANK PEOPLE RELENTLESSLY Gratitude is one of the core values of the holidays, making it the perfect time to express your appreciation to your staff. You should give props and share kind words year-round, but upping your efforts during the holidays will have a huge impact. For some businesses, the holiday season is the busiest time of the year. For others, it’s the slowest. Wherever you fall on the spectrum, odds are you have employees who are stretched thin and expending extra effort. Maybe they’re covering for others on vacation. Perhaps they’re juggling work and creating a memorable season for their kids. Acknowledging their presence and thanking them for all the work they’ve done this year is bound to put a smile on their faces.
THE CHICKEN OR THE EGG? Why Nurturing Employees and Customers Is the Key to Retention
Who comes first: employees or customers? When posed this classic business question, Southwest Airlines co-founder Herb Kelleher had an easy answer: employees. “If employees are treated right, they treat the outside world right,” Kelleher explained. As Kelleher knows well, employee-customer relations are a cycle — one that fuels recurring business. Engaged employees deliver service that converts to sales, a fact backed up by a Gallup report. Gallup cited a 20 percent increase in sales as a result of this process. Even as you’re courting leads, you can’t ignore your existing customers. Likewise, even (and especially) as you grow, you have to nurture your employees. The cost of losing either is too high. In the holiday rush, it’s important to not lose sight of your priorities.
Starbucks is a great example. Even with thick competition, they deliver consistent service and quality products to customers, whether in Oregon or London. And they do this by providing competitive wages and benefits to their employees along with training and learning opportunities. Employees who are knowledgeable and excited about what they are offering pass their enthusiasm on to customers.
OWN UP TO MISTAKES.
Even the best businesses make mistakes. When it happens, own up to it. There’s probably been a time when you put in your order at a restaurant, only to receive the wrong thing. How did the business handle it? Did they admit their mistake and offer you a new meal? How a business treats customers when things don’t go smoothly is a good indication of how they’ll handle adversity in general, and that reaction starts with employees. Set the precedent for employees that a mistake is their opportunity to go above and beyond. A transparent environment will make employees feel more comfortable, which will make customers excited, rather than apprehensive, to engage with your business again.
GET THEM HOOKED ON YOUR SERVICE.
Have you ever asked a client why they return to your business? Do you think it’s because they can’t find your product or service anywhere else? Probably not. Think about the last time you returned to a restaurant. Was it because it’s the only place in town that makes amazing Thai food? Maybe, but it’s more likely that you enjoyed the welcoming host, attentive waiter, and positive experience you had there.
2 • www.bridgefirmrecovery.com • email@example.com
Business Logistics of the North Pole One Company You Wouldn’t Want to Run
If you think running your business is tough, try thinking about how Santa operates the North Pole. From least tomost complex, here are the four hardest aspects of running an operation that delivers gifts to 7 billion people. 1. REAL ESTATE Finding an office space that can facilitate your business operations is a challenging undertaking for anyone. You need to provide an optimal workspace that offers room to grow. If you run a production operation like Santa’s Workshop, you also need adequate space to house your products. Just think how big the warehouses up North need to be. If you thought Nike or Google had big campuses, Santa’s must cover the entire Arctic. 2. INTERNAL COMMUNICATION A frequent business killer for most of us is probably a smooth-sailing process for Santa — surely the North Pole doesn’t have any challenges creating a positive work culture. Elves are often depicted as cheerful and consistent team players. They whistle while they work and enjoy Christmas candy, and every toy is ready by Christmas Eve. 3. LABOR Finding skilled labor in America is a challenge, but in the North Pole, it has to be even more challenging. Since Santa can’t hire new workers or offer moving incentives, the amount of available labor is directly proportional
to the number of elf births. On top of that, Santa has to consider the worker-to-production ratio when factoring in new employees. The number of new hires and how much they can produce has to outpace the population increase of the world. For example, if Santa has 100,000 workers, each employee needs to create at least 70,000 toys so they can supply the world’s human population. If elf births go down, then production has to increase to make up for the difference. 4. MATERIALS Since Santa can’t gather raw materials from the barren wasteland of the North Pole, he is required to import or artificially grow the necessary supplies and equipment to produce toys. The number of shipments needed would be a nearly impossible feat, so Santa would need a facility that could produce synthetic materials and greenhouses that could grow organic materials. These facilities alone would be impossible to keep hidden from explorers or satellites, so he would need shrinking capabilities via a laser, or perhaps he’d have to go underground, which is the more commonly accepted explanation.
We don’t know how it happens each year, but somehow, Christmas goes off without a hitch. It’s the greatest feat in the world of business. Move over, Jeff Bezos, because Santa is coming to town!
Take a Break!
ROAST PRIME RIB
1 bone-in prime rib (6–7 pounds)
4 cups beef stock
1 tablespoon fresh thyme, chopped Salt and freshly ground pepper, to taste
8 cloves garlic, thinly sliced
2 cups red wine
1. 30 minutes before cooking, remove roast from fridge and let sit until it reaches room temperature.
5. Tomake au jus, place roasting pan with drippings from roast over 2 burners on high. Add wine and scrape pan as liquid reduces. Add beef stock and
2. Heat oven to 350 F.
cook until reduced by half. Finally, sprinkle in thyme.
3. Make small slits in prime rib and stuff with slices of garlic. Liberally season with salt and pepper. 4. Place a rack inside a roasting pan and roast prime rib for 2 hours, until medium-rare.
6. Slice roast and serve topped with au jus.
Recipe courtesy of Food Network
firstname.lastname@example.org • 269-359-0814 • 3
Bridge Firm Recovery www.bridgefirmrecovery.com (269) 359-0814 email@example.com
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
PO Box 24 Grandville, MI 49468
INSIDE THIS ISSUE From the Desk of Dan PAGE 1 Holiday Spirit at the Office PAGE 1 Don’t Let Retention Slide in the Holiday Rush PAGE 2 How Does Santa Do It? PAGE 3 Take a Break PAGE 3 Holiday Roast Prime Rib PAGE 3 Holiday Decoration Tours PAGE 4
CHRISTMAS TOURS Get Away and Be Festive This Holiday Season There’s nothing quite like the magical lights of the holiday season, and some destinations in the U.S. have perfected the craft of holiday decoration. If you’re looking to get away this December and still engage in seasonal festivities, add one of these places to your must-visit list.
NEW YORK CITY’S ROCKEFELLER CENTER New York City is an iconic location for
arches, but around the holidays, they are lit up with white string lights and flanked by snow. The Christmas decorations and lights surrounding the archway make for a Western- themed holiday pulled right out of a John Wayne classic. For holiday admirers looking for a unique spin, Jackson has you covered. This one’s for the Christmas lover. If you can’t make it out to Santa Claus, Indiana, this holiday season, you can still celebrate Christmas in this tiny Midwestern town in January, June, or even October. Embracing its unique name, the town boasts a museum, holiday shopping center, and a Christmas theme park. In a moving tribute, the town’s YEARLY YULETIDE IN SANTA CLAUS, INDIANA
Christmastime. The scene is like a Hallmark card: Ice-skating lovers whiz past miles of twinkling lights underneath an exceptionally tall and amply-decorated tree. The tree is specially selected by Rockefeller Center’s landscaping crews, who scout out trees years in advance. It remains lit from November to early January, so you have plenty of time to check it out.
residents also write responses to children’s letters to Kris Kringle himself. It’s impossible to avoid holiday cheer in this town.
DISNEY WORLD’S CHRISTMAS MAGIC
What better place to celebrate the most magical time of the year than in the most magical place on Earth? Walt Disney World’s halls are decked to the max with a parade, gingerbread homes, strings of lights, and festive parties. Plus, costs to visit Disney World can be cheaper during the Christmas season, so keep an eye out for a vacation steal.
RANCH CHRISTMAS IN JACKSON, WYOMING
Jackson, Wyoming, takes its frontier culture to the next level during the Christmas season. All year, the city proudly displays four elk antler
4 • www.bridgefirmrecovery.com • firstname.lastname@example.org
Published by The Newsletter Pro • www.TheNewsletterPro.comPage 1 Page 2 Page 3 Page 4
Made with FlippingBook - professional solution for displaying marketing and sales documents online