What Makes Great Employees Stick Around? RAMBLER JESSICA SHARES HER STORY
Jessica Winkler, one of our awesome team members, just celebrated five years with Ramblin Jackson! Looking back on her time here, it’s incredible just how much she has grown. When Jessica started with us in 2017 she was on the heels of running her own online marketing business. She came onboard as a freelance project manager and a year later became a full-time employee. Then in 2020, we promoted her to operations manager!
When we sat down with Jessica to ask what has kept her committed to being a Rambler all of these years, she cited that the potential for advancement within the company was a big factor. “One thing I love about Ramblin Jackson is that we play to people’s strengths and see where opportunities are for them to shine, grow, stretch themselves, and potentially move into new positions. For example, one of our account coordinators just recently moved into a PM role, something they really wanted to do, and it ended up being a really good change.” Jessica also pointed to the camaraderie on the team and our focus on reasonable hours and a healthy work-life balance. As the mom of 1-year-old twins, family time is vital to her! Finally, she cited other perks for working here: her respect for our hardworking clients (her husband works in construction) and our strong core values. As she puts it, those values, “are not just posted on the wall, they’re really something we live by. We talk about them every single day, and they’re very much a part of how we do our work. I think having that foundation in place [is important because] you always know where you stand, and if you fall short then you know where you fall short.”
“When I first started at Ramblin Jackson there were just three of us in a very tiny office in Boulder, and now we’re over a dozen employees, we’ve seen a lot of growth, and we’re fully remote,” Jessica says. “My role has really evolved over time for what Ramlbin Jackson needed, and it has also allowed me to really lean into my strengths and my skill sets.”
If you want to keep long-term employees like Jessica, steal these tactics for your retention effort!
Sell Happiness Without Draining Yourself HOW TO MAKE SALES FROM THE HEART
Give customers happiness, and give yourself purpose. When a business sells happiness, it doesn’t always directly convert into that for anyone else. Maybe they’re not in need of your service or product and simply aren’t receiving your messaging the same way they will later. However, when you shift your focus from selling to providing people with a sense of happiness and/or peace, you might surprise yourself with how meaningful and fulfilling your company’s content, marketing, and overall mission will feel for you and your team. Happiness can’t be bought, but it can be sold effectively to make the world a better place. We hope these tips will help make you and your team become more fulfilled marketers!
In life, you might feel pressured to smile even when you’re unhappy, and the same is true when trying to please customers in your business. As the best marketers know, happiness can’t be bought, but it can be sold. Selling happiness and fulfillment is something companies do every day — and for genuine, great reasons, too. But how do marketers display those positive feelings all the time? How do you remain an effective leader, fulfilled business owner, and ambitious individual when imposter syndrome strikes? Don’t ‘trade’ your happiness every time. It’s hard to approach sales or marketing with a generous attitude if you’re already giving away a lot in your personal life. Do you ever exchange your money for temporary happiness, like a car that you can barely
afford? What about spending too much time on certain tasks you dislike or with a group of friends you don’t really care for? Make conscious decisions to trade your money, time, and effort for happiness — and nothing less. That means cutting out unhealthy decisions that might’ve been useful coping mechanisms at one point of your life but are no longer necessary to help you thrive. Selling happiness starts with possibility. Even when you and your employees don’t feel 100%, remember that happiness starts with a common truth: Anything is possible. When you’re happy, it can feel like the world is full of opportunities. That’s something you want to share with your customers, whether through friendly one-on-one interactions or through your marketing campaigns.
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