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1 3 Quick and Easy SEO Tricks for Spring 2 How to Keep Great Employees 2 Make Sales From the Heart Without Draining Yourself 3 Upcoming Events 4 Level Up Your Jobs Ads to Attract Recruits INSIDE
TIPS FROM OUR RECRUITMENT EXPERTS Spring will officially be here in just a few weeks, and you know what that means: a huge spike in demand for your landscaping skills! This is fantastic news … unless you don’t have enough workers to meet that demand. Recruitment is tough right now, but you can set yourself apart from the competition — starting with better job ads. No one wants this job. The ad fails to include a pay range, and it also makes HOW TO WRITE LANDSCAPING JOB ADS THAT ACTUALLY GET RESPONSES
another fatal mistake: It doesn’t center on the applicant. What are their pains and problem areas? How can you solve them? You need to answer those questions in your ad, like this: Needed: Lawn and Tree Applicator Craving a job that gives you independence, satisfaction, and fantastic benefits? Join us and use your skills to fertilize lawns, trees, and shrubs on both residential and commercial properties in exchange for $40,000–$45,000 per year, health insurance, and a 401k.
One of the biggest mistakes landscaping companies make in their advertisements is failing to include an actual pay range in every single job post. It’s tempting to use the phrase “competitive wages” to show that you’re keeping up with the market, but that’s a huge miscalculation. No one can feed their family on “competitive wages” — they need to see a dollar amount! Here’s a simplified example of a bad ad. Needed: Lawn and Tree Applicator Our company is hunting for someone to fertilize lawns, trees, and shrubs on both residential and commercial properties. Applicants must have a valid driver’s license and a clean driving record, and be able to lift 50 pounds. We offer competitive pay and benefits.
Bam — you’ll get calls out the wazoo for a job like that!
To discover more hiring mistakes you’re making and learn how to finally score those Hell Yes Employees, follow the QR code on this page right now and sign up for our new online course, “The Landscaper’s Ultimate Guide to Recruiting,” at RamblinJackson.com/events.
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