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Website Audit
Commercial Insurance
2025
MARKETING SYSTEMS
Apollo Commercial Insurance
NAVIGATION & MENU STRUCTURE
Simplify top ‑ level labels to one word for clarity: e.g. Programs, About, Contact. Re-order in hierarchical importance. IE Programs first. The “New Brokers” link can be moved to the footer, where it belongs—it's not a primary user path. You can also fold in links on the about page. Make “Contact” a separate, clearly ‑ visible button, not buried in the menu National Interstate’s site features strong, concise nav with both industry and product entry points, improving clarity and discoverability. Consider using a mega menu—a full-width dropdown that gives you room to organize your programs by industry. Featuring industry markers at the top allows customers to quickly identify with their own sector without digging through dense copy. It also makes your areas of expertise immediately clear, reinforcing who you serve. Plus, this structure creates space to grow. For example, using a term like “Agribusiness” instead of just “Wineries” opens the door to future verticals within that category. We can also anchor link to ‘extra coverage’ by industry, this could link to a section on the main demolition pages displaying additional coverage links.
CONTACT
INSURANCE
COVERAGE
ABOUT
RESOURCES
COMMERCIAL INSURANCE
🏗️ CONSTRUCTION
💥 DEMOLITION
🍷 AGRIBUSINESS
🚛 FREIGHT & LOGISTICS
Construction & Debris Recycling Insurance Concrete Sawing & Drilling Insurance House Lifting Insurance Contractors Pollution Insurance
Demolition Insurance Demolition Additional Coverage
Risk management solutions Agribusiness Additional Coverage
Freight Brokers Excess Cargo Program Freight Additional Coverage
Apollo Commercial Insurance
INSURANCE
COVERAGE
ABOUT
RESOURCES
CONTACT
COMMERCIAL INSURANCE
You've built a business. We've spent decades learning how to protect it.
Stats Bar (numbers / symbols)
HOME PAGE
→ Years in Business 53 14 894 5 → Industries Covered → Clients Served → Specialty Programs
The current homepage feels dense and visually static, with little layout breathing room or typographic elegance. It presents information in blocks, rather than guiding the user through a clear and inviting journey. The messaging leans internal and credential-focused, rather than speaking directly to the customer’s needs or concerns. Speak directly to the customer. Reframe language to address their needs—less about you, more about how you help them. Example: “Protecting businesses like yours for over 50 years” vs. “52 Years of Experience…” Add a stats bar for instant credibility. Hero section needs more emotional value. Don’t bury “Contact” or “Get a Quote.” Make the path to action visible immediately, and use a primary CTA button in the hero. Make “Contact” or “Get a Quote” visible immediately. Industry sections must be visible, we can use icons or visuals, making it easy for users to self-identify. Separate additional coverage from core programs, this section should explain that these enhance—not replace —the core programs. Pull ‘New Brokers’ into the footer, and get to know us.
We provide commercial insurance....
Get to know us
or contact form here
BOOK A MEETING
We work with....
CAREERS
FREIGHT & LOGISTICS
Testimonials
Scrolling logos of associations
Additional coverage!
Reach out, say hi!
LEARN MORE
SUBMIT
Apollo Commercial Insurance
INSURANCE
COVERAGE
ABOUT
RESOURCES
CONTACT
COMMERCIAL INSURANCE
Demolition
PROGRAM PAGES
GET A QUOTE
Tailored protection for structural teardown, interior demo, and debris removal contractors.
Why Specialized Coverage Matters
The current page delivers core information but feels static and text- heavy, with minimal hierarchy or visual engagement. There's no clear story about why Apollo is uniquely positioned to serve demolition contractors, and it lacks supporting content like visuals, stats, or client trust signals. The contact form at the bottom is functional—but doesn't feel like a tailored next step. Add a clear intro statement that speaks directly to demolition contractors and their real-world concerns (risk, regulation, reliability). Break up the copy into scannable sections with headers and bullet points. We can fold in all the information on the current site, but use accordions and better layout structures. Include a coverage summary—what’s included, what makes it specialized. Add industry-specific visuals (e.g. demo site photo, equipment in action). Include a testimonial or client quote from someone in demolition. Reinforce Apollo’s experience—mention years of experience or number of demo clients served. Use a bolder CTA mid-page (e.g. “Get a Quote” or “Talk to a Specialist”).
Highlight Risks and Apollo’s experience
Demolition insurance covers
→ General liability
→ Property Damage → Equipment Breakdown → Jobsite Liability
Additional coverage
CONTRACTORS POLLUTION LIABILITY
Why choose Apollo Testimonials Contact Form FAQs
LEARN MORE
Apollo Commercial Insurance
INSURANCE
COVERAGE
ABOUT
RESOURCES
CONTACT
COMMERCIAL INSURANCE
COMMERCIAL INSURANCE
Get to know us
ABOUT PAGE
Meet Our Team
GET A QUOTE
CONTACT US
For over 50 years, we’ve helped businesses protect what they build—offering insurance solutions grounded in expertise and care.
The current About page provides a factual overview of Apollo’s history and services, but it lacks warmth, storytelling, and human connection. There’s no clear introduction to the people behind the brand, and little explanation of why Apollo is distinct in the commercial insurance landscape. It reads more like an internal summary than a compelling message to a potential customer or partner. Open with a clear value statement—what you do and why it matters to your clients. Introduce the team—people want to see the humans behind the brand. Tell your origin story—what inspired Apollo, and how have you evolved? Use visuals—team photos, vintage photos, or a short video. Include key milestones and credibility markers—e.g. years in business, major achievements. Link to Careers and Contact but keep the focus on Apollo’s values and expertise.
Our Story
Founding year, founders, original mission How you’ve grown and adapted to client needs Anchor your longevity to trust and consistency
Could have scrolling dates for milestones.
Aaron Loeb
Adora Montminy
Cia Rodriguez
Claudia Alves
Founder
Co-Founder
Insurance Broker
Insurance Broker
1973
1978
1985
2011
1997
Careers
Our Experience
What is our specific industry experience
OPEN POSITIONS
Our Community
FREIGHTS / LOGISTICS
Our Values & What We Stand For
Scrolling logos of associations Testimonials Contact form
LEARN MORE
COMMERCIAL INSURANCE
Thank you!
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