Apollo Commercial Insurance
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→ Years in Business 53 14 894 5 → Industries Covered → Clients Served → Specialty Programs
The current homepage feels dense and visually static, with little layout breathing room or typographic elegance. It presents information in blocks, rather than guiding the user through a clear and inviting journey. The messaging leans internal and credential-focused, rather than speaking directly to the customer’s needs or concerns. Speak directly to the customer. Reframe language to address their needs—less about you, more about how you help them. Example: “Protecting businesses like yours for over 50 years” vs. “52 Years of Experience…” Add a stats bar for instant credibility. Hero section needs more emotional value. Don’t bury “Contact” or “Get a Quote.” Make the path to action visible immediately, and use a primary CTA button in the hero. Make “Contact” or “Get a Quote” visible immediately. Industry sections must be visible, we can use icons or visuals, making it easy for users to self-identify. Separate additional coverage from core programs, this section should explain that these enhance—not replace —the core programs. Pull ‘New Brokers’ into the footer, and get to know us.
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