Speakeasy Marketing January 2018

GROW YOUR LAW FIRM IN 2018

73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | JANUARY 2018

How to Find Potentials Who Are Willing and Able to Pay You What You’re Worth

You know, one of the most common things I hear from

building MyDUIAttorney.org from scratch) that might help. It’s not that potentials don’t have money. The problem is that some potentials don’t have money, and they’re the kind of potentials your practice attracts right now. So, what’s the solution? You need to attract more affluent clients. That was the single most important breakthrough that allowed me to turn MyDUIAttorney.org into a success and sell it — realizing that, with just a few changes, you can attract a different kind of client, who has money. What are those changes?

It’s about changing your positioning. Now, it’s beyond the scope of a single newsletter issue to detail the kind of positioning you need for attracting affluent clients and how to achieve it. However, it’s all detailed in my new “Attorney Authority Reboot” book. You don’t yet have a copy? Follow the link below, request one, and I’ll have my people send a complimentary copy to your office tomorrow morning.

attorneys is, “Nobody has money. They all want payment plans, or they will try to lowball you. So how can I get enough business to sustain the kind of income I deserve and worked for all my life? Seems like I should raise my fees, but then I get undercut by fresh graduates who’ll take anything they can get and are happy to cut their fees to almost nothing to get some experience in court.” Can you relate? If so, here’s something I discovered 7 years ago (back when I first started

speakeasy.marketing/ AttorneyAuthorityReboot

–Richard Jacobs

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