AMBA & BGA RESEARCH
HOW ARE SCHOOLS RESPONDING? Revamping curricula and introducing new programmes are the most popular means of addressing the risks of declining demand, cited by 72 per cent and 74 per cent of survey respondents respectively. Other measures include expanding to new geographic markets and partnering with other organisations to increase programme visibility, each of which was cited by 40 per cent. Outside these areas, leaders point to initiatives designed to meet shifting expectations and set a business school’s experience apart from its competitors. These include offering greater flexibility through study formats or options, enhancing student support and focusing on industry partnerships and placements. Such outcomes will be determined, in large part, by a school’s ability to prepare students for a changing job market. Curricula priorities identified in AMBA & BGA’s survey demonstrate the current emphasis on addressing technological change, alongside the need to better infuse ethics and responsibility into business practice. “Ethics and responsible business” was the most popular skill area, cited by 77 per cent of respondents, followed by “digital and data literacy”, cited by 75 per cent. These stand ahead of “innovation and entrepreneurial Less commonly cited areas of priority right now, meanwhile, included a “cross-cultural and global mindset” (51 per cent), “emotional intelligence” (49 per cent) and “agility and resilience” (45 per cent). AMBA & BGA’s full report based on the data analysed here is set for release later this year. thinking” and “leadership in a digital age” (71 per cent and 65 per cent respectively).
85 OF SCHOOL LEADERS FEEL THAT WHAT PROSPECTIVE STUDENTS EXPECT TO GAIN FROM THEIR BUSINESS SCHOOL EXPERIENCE HAS CHANGED OVER THE PAST FIVE YEARS %
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Business Impact • ISSUE 3 • 2025
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