BGA’s Business Impact magazine: Issue 3, 2025 | Volume 25

NEWS DIGEST

SCHOOL Queen’s Business School, Queen’s University, Belfast DATA INFORMS NEW TWO-WAY MENTOR SCHEME

COUNTRY UK

usinesses collect vast amounts of data but often struggle to translate it into meaningful

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insights. Queen’s Business School (QBS) intends to offer a solution through its new Data Duo Mentoring programme. This 12-week initiative matches master’s in business analytics students at the school with business professionals who want to make better use of their data. Although data-driven decision-making is in the ascendancy, it is not uncommon for companies to lack expertise in it. Through this programme, professionals from any industry – whether that’s a small business, charity or large organisation – can gain fresh insights into how data can drive smarter decisions, improve efficiency and unlock opportunities. The business analytics MSc at QBS is a one-year programme built around three core areas: business knowledge, statistics and computing. As such, students will be versed in the latest tools and techniques and able to provide industry participants with guidance on how to better understand and use data in a practical business setting. It is also hoped that the experience will empower students to identify career goals and objectives, build their understanding of industry and increase their confidence. The initiative is free for professionals from any industry, requiring only an openness to learn and explore new possibilities with the support of a knowledgeable student. CD

ACCESSIBLE RESEARCH HELPS BUSINESS LEARN FROM THE PAST

Jyväskylä and Aalto University in 2019, the article has attracted more than 100,000 views to date, with 90 per cent of downloads coming from outside Finland. The level of impact denoted by these figures highlights the value of accessible business research, as lead author and Jyväskylä University School of Business and Economics professor Juha‑Antti Lamberg explained. “The large number of downloads is undoubtedly due to the general interest in this topic, but without open-access publication these numbers would not have been possible. This shows the importance of open access for research knowledge.” On the back of the article’s popularity, Lamberg and others have since delved into the effect of chance on Nokia’s major strategic choices, while a forthcoming study uses micro-historical methods to show how unrealised plans, or near-histories, can shape decision‑making and the direction of an organisation. EB

SCHOOL Jyväskylä University School of Business and Economics COUNTRY Finland

record-breaking research paper from the University of Jyväskylä has helped

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fuel fascination and reflection around the decline of Nokia’s

mobile phone business. According to the article, The Curse of Agility: The Nokia Corporation and the Loss of Market Dominance in Mobile Phones, 2003-2013 , strategic agility was to blame. Nokia’s model, the paper argued, valued internal competition but instead of fostering new ideas, it led to resources being too widely dispersed between different teams. It’s a story that continues to resonate strongly with the business world and with tech firms in particular. Published by researchers from the University of

SHARE YOUR NEWS AND RESEARCH UPDATES by emailing Business Impact editor Tim Banerjee Dhoul at t.dhoul@amba-bga.com

Business Impact • ISSUE 3 • 2025 9

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