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Insight and Assistance on All Things Rental-Related APPLYCONNECT PROVIDES INFORMATION FOR REAL ESTATE PROFESSIONALS, RENTAL HOUSING LEGISLATIVE UPDATES, INDUSTRY NEWS, AND FREE RESOURCES.
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eal estate investors working in the rental housing industry know there are a plethora of things to keep track of. While tenants probably take up the biggest portion of your bandwidth, it’s important to stay informed. It’s vital that you monitor changes in policies affecting your portfolio and practices, stay alert for market shifts, review your advertising and promotional activities, and perform consistent checkups on your platform providers to ensure they are free from Fair Housing issues (more on that below). Think Realty supplier ApplyConnect, Think Realty's latest addition to its Discount program and best known for its no-cost tenant-screening services, also provides customized information of this nature for their clients. “We know that for landlords, agents, and real estate investors and professionals, Fair Housing is not just a piece of legislation. Credit hacks are not just headlines. We help our clients actively monitor and maintain their compliance across the industry,” explained Ryan Green, the company’s director of marketing. This month, ApplyConnect provided Think Realty Magazine readers with a cross section of its latest information and education:
target, not showing ads to those in- terested in terms like “assistance dog,” and allowing ZIP code targeting.
ON FAIR HOUSING LAW: “If you’re working in the rental housing industry, there is no doubt you have heard of the Fair Housing Act (FHA). While you may think it’s just a piece of legislation…there’s much more to it than that,” wrote author Olivia Creighton. She went on in the piece to detail three strategies for keeping your rentals Fair Housing-compliant, including information on construct- ing a code of ethics for your business. “Many agencies have a code of ethics in place, which typically includes not discriminating against anyone in the seven protected classes.” ON FACEBOOKADVERTISING AND HUD COMPLAINTS: “The U.S. Department of Housing and Urban Development (HUD) has filed a complaint against social media giant Facebook [for] allegedly allowing advertisers on their site to be discrim- inatory,” Creighton wrote. She con- tinued, describing the ways in which the platform and its users might have inadvertently discriminated against protected classes, including selecting which gender advertisements would
ON THIS YEAR’S ISSUES WITH LAST YEAR’S EQUIFAX DATA BREACH:
“Most consumers have long forgot- ten about the Equifax hack,” observed author Becky Bower. “Data criminals might find that one year later is the per- fect time to wreak some havoc.” Bower went on to warn landlords and tenants alike that a social security number may be exploited at any time, not just imme- diately after it has been stolen. She rec- ommended several options for ongoing vigilance in the wake of a credit hack. • Think Realty Members receive access to timely and industry-targeted information, no-cost tenant screening, and 25 percent off select screening services from CIC through Apply Connect. Visit ThinkRealty.com/ ApplyConnect to sign up (for free!) and get started today.
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10 | think realty magazine :: november 2018
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