NUTS & BOLTS
YOUTUBE MARKETING
Fair Housing Compliance and YouTube Videos I promised I’d tell you about what YouTube has to do with Fair Housing compliance. The Fair Housing Act was created to prevent landlords from discriminating against certain protected groups, but sometimes landlords and even other real estate investors find themselves accused of Fair Housing violations when they had no intention of discriminating. One place this often happens in the leasing process is when tenants are “onboarded” into your sys- tem. If you fail to treat every tenant identically when explaining your policies and procedures, rent collection process, or other logistical information, you could end up in violation of Fair Housing Law. YouTube videos are a great way to prevent any discrepancies in treatment and training when you are dealing with tenants. Record short, simple videos dealing with your processes and ask each tenant to watch them. Many land- lords actually require tenants to confirm with a digital signature that they viewed these trainings. This way, you know that the information has been conveyed and there is no chance of one tenant getting different treatment than another because they all watched the same video. YouTube is also a great place to store basic training videos on other tenant-training topics, such as how to change a lightbulb or air filter. You may find that your smaller maintenance request volume will fall significantly if tenants have a basic trouble-shooting guide for issues like burned-out bulbs and clogged toilets, but you also want to be sure that they are resolving these issues the right way. Online video trainings are a good way to guide them.
appearance is everything! A thumbnail image with a video helps catch a view- er’s eye and motivates them to click. You can use Canva to make custom thumb- nail images pulled directly from your YouTube videos. Action (CTA) Even if you are just recording a train- ing video, include a call to action in your video to let people know why they should come back to your channel and where else they can find you. Remem- ber, if you don’t tell your audience what you want them to do, they won’t know and are far less likely to do it. Your CTA TIP #4 Remember Your Call to
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Jenna Heneghan is the director of business development at Secure Pay One MLH. She may be reached at jennaheneghan@gmail.com.
4 Tips to Perfect Your YouTube Channel IT’S TIME TO “CLICK PLAY” ON YOUR VIDEO SUCCESS.
by Jenna Heneghan
hen most people think about You- Tube, they think of music videos, how-to trainings, or maybe video market- ing. However, YouTube can be used for so much more than that, especially in real estate. Whether you are using YouTube to promote your properties for sale or rent or to help stay Fair Housing compliant (yes, you can do that), there are certain things that will make your videos more effective. Here are four tips for perfecting your YouTube videos and channel to make them as attractive and easy to view and find as possible: Create Channel Art to Personalize Your YouTube Page The artwork on your page will be the W TIP #1
first thing people see when they arrive. Be sure to make it pleasant to view and stand out, but also create a clear visual link to your business. This is also a great place to add links to your other social media profiles as well.
TIP #2 Don’t Forget the Tags Tagging in YouTube allows the system to more accurately and favorably categorize your videos. This means better positions in search results! Tags on your videos identify what the video is about. They may range from the extremely simple, requiring no background knowledge about the topic at all (for example, “real estate”), to the very refined user, who already knows a great deal about your topic or you, specifically (for example, “Fair Housing compliance”). You can use tags to attract new viewers or maintain your existing audience.
CONTRIBUTOR RECOMMENDATION: CANVA.COM
Canva is extremely easy to use and has great channel art
Add a Thumbnail to
TIP #3
outlines to help you get started that are also free.
Every Video YouTube is a visual medium, so
48 | think realty magazine :: november 2018
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