Getting it right TIPS TO PERFECT YOUR FUNDING STRATEGY by Nishen Naicker CEO | ThinkLink
"I thought that this could be a useful article for my fellow fundraisers, considering it is usually around this time of the year that CEO’s want fundraising plans from
When I served my time in the NPO and corporate space, this was the most traumatic season of my career. A typical response to this time of the year (July) was laced in sheer panic, stress and utter pandemonium, as the sudden realisation dawned - the finances did not match up with the big organisational plan. In smaller organisations, fundraising is usually the sole responsibility of one fundraising officer. I was once that lone fundraiser, fresh in the organisation carrying the burden of unlocking the future and fulfilling the dreams of the organisation. A position you may well be very familiar with. My fellow fundraiser do not worry (Ok maybe you should.... but just a little), this is the right of passage into the complex, challenging, exciting and hair pulling career path of fundraising. You will become more skilled over time, but it is best you get the basics right from the very beginning to ensure that your fundraising journey is an easier one.
programmes or departments."
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