The right way to use social media in your business. How to Go Social M elaleuca is a business centered on relationships. The core of what we do involves connecting with others, understanding their wants and needs, and finding ways to help them improve their lives. Now more than ever, our unique business model aligns perfectly with current consumer trends. A growing number of consumers are tuning out traditional advertising and relying instead on recommendations from others. A recent Nielsen study found that 84 percent of us trust word-of-mouth recommendations from friends and family over any other source. Forbes magazine is calling this trend the “birth of the referral economy.” More than ever, we’re looking to our friends for advice on where to shop, eat, travel, and so much more. This makes Melaleuca a natural fit! Our business is built on word-of-mouth referrals from smart, engaged consumers—like you. After all, every Melaleuca customer is referred by another Melaleuca customer. And one of the key resources you have in a referral economy is social media. When done right, social media can help build your contact list, identify needs, and generate interest. But like any tool, there is a right and a wrong way to use social media. 3 Keys to Success on Social Media 1. Strengthen Relationships Social media platforms like Facebook, Instagram, Twitter, and Snapchat help you connect with friends, share information and ideas, and meet other people with similar interests and goals. They’re a great way to stay connected with what’s happening in the lives of those you love. Social media also helps you better identify needs and goals. You can go online for ideas on how you can better approach someone offline. For example, your friend who posts about training for a half marathon might be interested in Melaleuca’s sports nutrition products. Your old co-worker whose toddler used their creative skills on the new sofa will definitely want to know about Sol-U-Mel Stain Remover.
Darrin Johnson, Senior VP of Sales
5 MAY 2017 | MELALEUCA.COM
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