THE MARKET
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1. Arc’teryx BETA AR Booth 207
Long before PFAS was a legal issue, Helly was removing the chemicals starting back in 2014. Designed with LIFA Infinity technology, this waterproof shell uses no PFCs and still shucks o the elements. MSRP $263–$370; hellyhansen.com 7. LIVSN CREEK SHIRT Booth 501 Organic co on and recycled polyester, give this comfy, multi-purpose shirt plenty of do- right cred. Plus, Arkansas-based LIVSN, which puts sustainable principles at the forefront of its business, earned B Corp certifi- cation this summer, solidifying its commitment to planet and people over profits. MSRP $149; livsndesigns.com
to sustainability is keeping the supply chain local. ese socks are made in the USA with U.S.-sourced merino and that domestic production minimiz- es transport emissions and supports local economies. MSRP $23; farmtofeet.com 5. Fjällräven EXPEDITION DOWN JACKET Booth 506 Made from 100% recycled nylon and traceable, ethically sourced down, this cozy jacket under- lines the brand’s commitment to sustainable performance. MSRP $800; allraven.com 6. Helly Hansen VERGLAS INFINITY SHELL JACKET 2.0 Booth 607
biodegradable, Nuyarn supports regenerative farming and reduc- es microplastic release. MSRP $120; artilect.studio 3. Astral SUNRISE HEMP HOODIE Booth 810 Blending hemp, organic co on, and recycled polyester, Astral’s HempTech line delivers natural antimicrobial performance and alongside durability. Requiring less water than other fiber crops and grown without pesticides, hemp is a fabric more manufac- turers should consider using. MSRP $99; atraldesigns.com 4. Farm to Feet MOUNT AIRY Booth 809 A key aspect when it comes
Worried about PFAS? is do-it- all shell uses Bluesign-approved Gore-Tex Pro and a dope-dyed face fabric that not only nixes the banned chemical but also reduces water use and carbon emissions. It’s the jacket you want to show customers who think PFAS-free stu can’t cut it. MSRP $650; arcteryx.com
2. Artilect REDSTONE 185 LONGSLEEVE CREW Booth 308
Artilect’s new Redstone collec- tion features Nuyarn merino wool. It’s faster drying, more durable, and a leaves a smaller footprint. Ethically sourced and
26 GRASSROOTS STORIES
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