Marketing Programs Marketing Programs
SUPPLIER MARKETING MEETINGS 2023 PROGRAM GUIDE CONFIDENTIAL
TABLE OF CONTENTS
CORE PROGRAMS - 3 SALES/STORE MEETINGS - 4 Webex Sales Meetings Sales Meetings Sales Meeting Extras
4 5 5 6 7
Certified Service Center Council Meeting Sponsor Video Announcement
SPECIALTY PUBLICATIONS - 8 Chemical Book
8 9 10
Specialty Catalogs Calendar Program
RETAIL PROGRAMS - 11
Counterperson Training Counter Mat Insert
11 12 13 14 15 16 17 18 19 20 21 22 24 25 26 27 28 29 30 31 32 33 34 36 37 38 39 40 41
Endcap Display Exterior Posters Interior Poster Featured Products Flyer Retail Flyer Radio Advertising & Message On-Hold Floor Graphic Store Entry Door Graphic Video Pre-Roll Campaign Retail Website Exposure Email Campaign – Spotlight Social Media B2B Website Order Screen Banner Ad Wholesale Loyalty & Rewards Program Professional’s Choice Farm Sale Lollapalooza Super Squares Targeted Ad Promotion Sales Team CRM Dashboard
DIGITAL MARKETING - 21
WHOLESALE PROGRAMS - 27 Leaderboard Promotion
REGIONAL TRAINING 2023 - 35 CUSTOMER OUTINGS - 36 TopGolf Title Sponsor
College Football Tailgate Parties Golf Outings Driving School Experience Charter Fishing Trips Event Participation Bags
UNIFORMS - 42 CUSTOM SALES - 43
• Manufacturer Line Cards • New Program Development • MyPlace4Parts Participation • PPSG Brand/Product Updates • CRM Engagement • Retail eCommerce Shopping Ad Feed • Sales Bulletins (upon request) • Power BI Proof of Performance tracking CORE PROGRAMS
Sales Bulletins
INSTALLER EXCLUSIVE!
Wix and Wix XP Cabin Air Filters Buy 6, Get 1 Free
Store Instructions: Invoice “Free” filter as NC (no charge). Auto-Wares will credit the store back from a Data Warehouse report. Customer must purchase 6 Wix or Wix XP Cabin Air Filters on the same invoice to receive 7th of equal or lesser value for free. Promo runs 5/11/20 - 6/30/20.
Service Dealer
#17422
Power BI
Line Card
Planogram
On Auto-Wares Group
3
Sales/Store Meetings
WEBEX SALES MEETINGS • Every Tuesday morning • 15 minute presentations • Extended time slots available • 128 available • Audience: sales, store, managers, corporate staff
UPDATED
PROJECT MANAGER Sandy Wildbahn
4
LIVE SALES MEETINGS • May and December - Spring: Virtual (5 spots) - Winter: In person (8 spots) • 15 minute presentations • Extended time slots available • Sales team and leadership in attendance SALES MEETING EXTRAS • In-Person Meetings: Funds go towards attendee prizes, Wi-Fi, Dinner, etc. • Virtual Meetings: Funds go toward “Survival Kits” with supplier logo’d promo items or snack boxes
PROJECT MANAGER Katie Barone
5
Sales/Store Meetings
CERTIFIED SERVICE CENTER COUNCIL MEETING SPONSOR
• Build relationships with Certified Service Center owners. • Network and learn what shop owners expect from manufacturers to help support their business. • Auto-Wares holds over 20 quarterly local council meetings in our 5 state territory. • Attendees include Certified Service Center owners and key personnel from our over 680 member locations. • Sponsorship offers the opportunity to speak to the members and get feedback from some of the top members in our program, and present materials to the group.
NEW!
PROJECT MANAGER Dan Hosler
6
VIDEO ANNOUNCEMENTS • Includes 1 personalized, custom video message (preferably recorded on camera with Loom, Zoom, or Webex) • Max 2 minutes • Distributed to Sales Team and Leadership - Posted on Auto-Wares Group Announcements - Emailed to a relevant audience • Coordinate with new product launches, promotions, latest company news, sales blitz’s and more
PROJECT MANAGER Sandy Wildbahn
7
Specialty Publications
CHEMICAL BOOK
• Cover and listing, full interior page, full back page or 1/2 page advertisement • 1,000 books printed seasonally • Jobber and dealer versions Full page (Interior) - 8.5” x 11”
Back cover - 8.5” x 11” Half page - 8.5” x 5.5”
1. Cover & listings are sold per year and include all publications. 2. Full, back, and half page advertisements are sold per season and are included in one publication only.
PROJECT MANAGER Nick Hinkle
8
SPECIALTY CATALOGS
• Supplier listings • Logo featured within catalog or on front cover • Hard copies distributed, plus available to all customers via interactive online document
LIGHT TRAILER PARTS 2020 TRAILER QUICK REFERENCE
Find Your Store & Parts at: myautovaluestore.com
PROJECT MANAGER John Sanford
9
Specialty Publications
CALENDAR PROGRAM • Custom calendar with customer vehicles • One supplier logo featured per month • 35,000+ calendars printer annually • 11 suppliers max
PROJECT MANAGER Maria Winquest
10
Retail Programs
COUNTERPERSON TRAINING • Distributed via Learning Management System(LMS) • Required viewing for Store roles • Maximum 7 minute video length • 2-3 quiz / survey questions may be asked • Ideal for technical part information, new developments, promotion launches • 2 spots available monthly
NEW!
PROJECT MANAGER Jon Tozer
11
Retail Programs
COUNTER MAT INSERT
• Retail store counters • 2-4 mats per store • 2 suppliers per month • Supplier provided artwork or designed by Auto-Wares • 200+ locations participating • 11” x 17” (horizontal)
PROJECT MANAGER Allison Kazmerski
12
ENDCAP DISPLAY
• 3 endcaps total per month • Custom graphics • Retail friendly products only • Accompanying shelf-talker graphics included • 150+ locations participating • 11” x 44” (vertical) • Auto-ship of product
PROJECT MANAGER Allison Kazmerski
13
Retail Programs
EXTERIOR POSTERS • 4 suppliers per month • Branding or promotion • 24” x 36” (vertical) • Supplier provided artwork or designed by Auto-Wares • 120+ locations participating
PROJECT MANAGER Allison Kazmerski
14
INTERIOR POSTER • 1 supplier per month • Branding or promotion • 22” x 28” (vertical) • Supplier provided artwork or designed by Auto-Wares • 210+ locations participating • Placed center aisle in-store
PROJECT MANAGER Allison Kazmerski
15
Retail Programs
FEATURED PRODUCTS FLYER
• Monthly publications • Printed and distributed in stores • Digital flip-book on retail website • Products linked to retail website • Accompanying email to retail customers
PROJECT MANAGER Allison Kazmerski
16
RETAIL FLYER
• Distributed in December • 8 suppliers max • Flyer/Circular campaign • 260+ markets, over 1,200,000 flyers delivered • Digital ad supported
PROJECT MANAGER Allison Kazmerski
17
Retail Programs
RADIO ADVERTISING & MESSAGE ON-HOLD • 2 suppliers featured each month • 115 local markets • 280 million impressions annually • Includes store on-hold messaging
PROJECT MANAGER Allison Kazmerski
18
FLOOR GRAPHIC
• 1 supplier featured every month • Supplier provided artwork or designed by Auto-Wares • Approx. 18” x 18” • 250+ stores participating
PROJECT MANAGER Allison Kazmerski
19
Retail Programs
STORE ENTRY DOOR GRAPHIC • 1 supplier per month • 11” x 17” (horizontal) • 140+ locations participating
PROJECT MANAGER Allison Kazmerski
20
Digital Marketing
VIDEO PRE-ROLL CAMPAIGN
• Audience: Auto-Wares retail customers (re-targeting and automotive shoppers/vehicle owners) • 15 second video length. Dual branded with Auto Value and Bumper to Bumper logos • Click through to MyAutoValueStore.com | Monthly Specials • Networks: YouTube and Facebook (Desktop and Mobile)
PROJECT MANAGER Jon Tozer
21
Digital Marketing
RETAIL WEBSITE EXPOSURE: BRAND & HOME PAGE BANNER AD
• Link to branded page • Branding or promotion • Mobile and desktop compatible
1
22
1. Banner Ad: Rotates on a carousel through the month. Featured on the home page. 1920 px x 480 px 2. Search Banner: Displays on the search results page for any search made. 750 px x 150 px 3. Brand feature: Linked brand block on home page. 300 px x 300 px
2
3
PROJECT MANAGER Jon Tozer
23
Digital Marketing
EMAIL CAMPAIGN – SPOTLIGHT
• 27,000+ recipiants per email • Weekly email • 600 px x 200 px banner, vendor created or AWI produced • Linked to retail website
PROJECT MANAGER Allison Kazmerski
24
SOCIAL MEDIA PAID POSTS
• Facebook and Instagram • Ad targeting - location and interest based • Re-targeting retail website visitors • Managed by professional digital firm • Branding or promotion driven
PROJECT MANAGER Jon Tozer
25
Digital Marketing
B2B WEBSITE ORDER SCREEN BANNER AD
• Exclusive Jobber audience • 1 banner per week
• Weekly rotation of advertisements • Direct link to brand or landing page • 364 px x 45 px • Posted on autowaresgroup.com
TECHNOLOGY & DESIGN Thermal management solutions for OEM and Aftermarket industries
THE POWER OF WAI INNOVATION • ADVANCED TECHNOLOGY • PERFECT FIT
PROJECT MANAGER Allison Kazmerski
26
Wholesale Programs
LEADERBOARD PROMOTION • Wholesale customers opt-in to promotion via online form • Weekly emails update customer on their status and performance • Sales Team weekly summary email for all customers • Award rebate to all or at minimum rewards to Top 25 • Maximum 3 per year
NEW!
TOPGOLF PROGRESS
OUTING DATES Saturday, Sept. 18 Auburn Hills, MI 5 - 8 p.m.
YOUR INFO
Eric Goodnoe A & D Repair
Sunday, Sept. 26 Schaumburg, IL 2 - 5 p.m.
24406007
2724
$1970
Goal: $1,000
$105
Goal: $700
$79
Goal: $200
$2164
Goal: $1,800
$172
Goal: $300
$0
Goal: $300
80 REMAINING DAYS
73% OVERALL % PROGRESS DRiV to 85%
$3,156 out of $4,300 OVERALL $$ PROGRESS
PROJECT MANAGER Ryan Backowski
27
Wholesale Programs
LOYALTY AND REWARDS PROGRAMS
• Shop owner, technician, and service writer reward program • Increase brand loyalty • Verified brand exposure
• Education/training • Email notifications
PROJECT MANAGER Dan Hosler
28
PROFESSIONAL’S CHOICE
• 7,000 copies printed quarterly • Monthly emails • Print program suppliers will also be featured in an email campaign
1. Print - Full Page Ad: Full page ad located on the back cover. Cost Per Quarter. 8.5” x 11” 2. Print - Item Highlight: Single supplier featured. Cost Per Quarter. 3. Email - Spotlight: Featured area within the email campaign.
PROJECT MANAGER Allison Kazmerski
29
Wholesale Programs
FARM SALE • Spring and Fall publications • 9,000 copies printed • Agriculture and fleet focused • Product and promotion focused
PROJECT MANAGER Allison Kazmerski
30
LOLLAPALOOZA
• Rewards on increased volume • November: Buy-in • December to February: Earn back
1. Customers choose a consumer good from the flyer and earn back the cost from products sold during the promo period.
Lollapalooza HOLIDAY STEP 01 STEP 02
Purchase one or more of the gifts below, thru 11/25/20.* Order using ‘help’ link on AWIOL and select Lollapalooza.
Earn back 8% of your increased purchases, Nov. 26 - Feb. 25, over the same period last year, up to $1,000.
$ 100- 500
$ 100- 500
$ 100- 500
$ 35
YOUR CHOICE $100, $250 OR $500
YOUR CHOICE $100, $250 OR $500
YOUR CHOICE $100, $250 OR $500
8-10 WALMART GIFT CARDS
1 TURKEY
2-4 VISA GIFT CARDS
5-7 ABT GIFT CARDS
$ 530
$ 1.2K
$ 400
$ 380
$ 1.7K
$ 400
15-16 DEWALT IMPACT WRENCH OR CORDLESS CHAINSAW
13-14 SAMSUNG 43” OR 65” 4K SMART TV HDTV
11 KAMADO JOE CLASSIC III GRILL
12 WEBER 22” PERFORMER GRILL
$ 180
$ 230
$ 800
$ 280
20 FACEBOOK POR- TAL+ 15.6” BLACK DISPLAY
19 APPLE IPAD PRO 11-INCH 128GB WI-FI SPACE GRAY
17 BOSE TRIPLE BLACK SPORT EARBUDS
18 BOSE BLACK EAR BLUETOOTH HEADPHONES II
Account name Account # Customer name
Gift Selection
Item #
Salesperson name Store #
*All orders must be placed by 11/25/20. Customer will be invoiced upon receipt of gift item. **Previous year purchases less than $3,000 for the promotional period will be set at $3,000 as the last year base. Accounts must be current throughout the promotional period. Credit will be issued March 2021. Maximum rebate allowed for combined total of gifts is $1,000. Gifts are subject to availability and may be substituted for a different equivalent brand.
PROJECT MANAGER Steve Helwig
31
Wholesale Programs
SUPER SQUARES • Squares based game featuring package purchases • 8 week sale period
PROJECT MANAGER Steve Helwig
32
TARGETED ACCOUNT PROMO (TAP) • Change customer buying habits • Line-specific promotions targeted at accounts we’re not getting business from • Offer our best wholesale pricing for 90 days • Accounts see the new pricing in MyPlace4Parts and are quoted the same when calling their local store • 3-way split between Auto-Wares, servicing store, and supplier • Program replaces OTS (off the shelf)
Targeting specific businesses
PROJECT MANAGERS Jonny Dykstra, Tim Stone, Nick Hinkle
33
Wholesale Programs
SALES TEAM CRM DASHBOARD • Action item or reminder distributed to full sales team • Posting visibility maximum 10 days
NEW!
*example only
PROJECT MANAGER Mike Hellenberg
34
Regional Training
1. Support & Participation - Sponsor for games, prize, lunch, and swag - Trade show table • Up to 8 regional training events • Technical training, trade show and networking
- Event Communications - On-site sponsors banner
NEW!
2. Rebate - Earnback for training event participants (wholesale customers) - Rebate split equally between Auto-Wares, supplier, and Jobber
PROJECT MANAGER Katie Barone
35
Customer Outings
TOPGOLF TITLE SPONSOR • Locations: Schaumburg, IL and Auburn Hills, MI • Customer hits target goals to earn spots at the outing • Weekly customer progress report email during promotion • Includes supplier tickets to the event. • Supplier branding on flyer, event communications, and signage at the outings. NEW!
INSTALLER EXCLUSIVE
TOPGOLF OUTING
BROUGHT TO YOU BY
GET READY TO INCREASE YOUR DRIVE DISTANCE BY INCREASING YOUR DRIV SALES! Earn a spot for you (and a guest) at our TopGolf event by installing qualifying DRiV products
Step 1 SIGN-UP BY JUNE 10
COMPLETE THE FORM TO ACTIVATE TRACKING BY JUNE 10, 2021 Complete the activation form, so we know to track your purchases starting on May 31, 2021. Visit our website at autowares.com/topgolf21 or scan the QR code to the right using the camera on your phone.
10% BONUS on all MyPlace purchases
Step 2 HOW TO QUALIFY
SERVICE DEALERS (limit 2 attendees per account)
Qualifying Purchase Dates May 31 - August 15, 2021. Space is limited to the first 80 service dealer accounts to qualify for each event! HIT TARGET GOALS Focus on increasing your sales of DRiV branded products by the specific amounts listed below. You will qualify if you’re one of the first 80 businesses to reach 85% of the total amount for all 7 brands.
Weekly report - Emailed to you
TARGET GOALS
Step 3
INCREASE DRIV SALES
Goal: $700
Goal: $200
Goal: $1,000
Goal: $1,800
Goal: $300
Combined Goal: $300
PROJECT MANAGER Katie Barone
36
COLLEGE FOOTBALL OUTINGS • Locations: University of Michigan, Michigan State University, the University of Wisconsin, and Ohio State • Customer buy-in to earn tickets • Includes a supplier ticket to a game
(must work with Auto-Wares Marketing team in July to lock-down game. U of M or U of WI games only)
2021
SCAN TO REGISTER
autowares.com/football21
EARN TICKETS College Football Outings
HOW TO EARN TICKETS Parts Stores (limit 2 tickets per account)
GAME DAYS MICHIGAN • 40 tickets to Western Michigan - Sept 4th • 40 tickets to Washington - Sept 11th • 40 tickets to OSU - Nov 27th WISCONSIN • 100 tickets to Michigan - Oct 2nd • 100 tickets to Iowa - Oct 30th • 50 single game tickets - TBD NORTHWESTERN • 22 tickets to Iowa - Nov 6th NOTRE DAME • 10 tickets to Purdue - Sept 18th • 10 tickets to USC - Oct 23rd • 10 tickets to North Carolina- Oct 30th • 10 tickets to Navy - Nov 6th MICHIGAN STATE • 80 tickets - TBD 2 tickets per customer
Service Dealers (limit 2 tickets per account)
Invoice $3,500 worth of product from the list below to the installer to receive 2 tickets to the game of your choice. BBB/Genco Ticket Bonus: Sell an additional $250 of BBB/Genco to receive 2 additional tickets
Invoice $2,500 worth of product from the list below to the consumer/vehicle owner to receive 2 tickets to the game of your choice. BBB/Genco Ticket Bonus: Sell an additional $150 of BBB/Genco to receive 2 additional tickets
Powerstop Standard Motor Products Valvoline
August 11th through game date. Space is limited, so sign up fast! Qualifying Purchase Dates
Supplier Product Lines
Promotion Guidelines: To qualify, submit invoices for parts sold to your customers. Parts purchased from your supplier do not qualify. Invoices may be combined to meet qualifying amount. Space will not be re- served without proper invoices. Maximum four(4) tickets per customer/account(2 Regular + 2 BBB Bonus). Bonus ticket offer not valid with Notre Dame game dates.
https://autowares.com/football21
PROJECT MANAGER Katie Barone
37
Customer Outings
GOLF OUTINGS
• Michigan and Wisconsin (1 each) • Includes hole sponsorships • 1 supplier attendee per outing (option to add-on for an additional cost) • Attendee prizes • Relationship building event with installers, jobbers, and Auto-Wares leaders
PROJECT MANAGER Katie Barone
38
DRIVING SCHOOL EXPERIENCE
NEW!
• 2-4 locations • Send 1 representative to engage with customers • Customers purchase up to 2 seats and earn back the cost through purchasing your products • Summer/Fall 2023
PROJECT MANAGER Katie Barone
39
Customer Outings
CHARTER FISHING OUTINGS
• Outings in Michigan and Wisconsin • Attended by service dealers and jobbers
• Suppliers added to list of purchases needed to qualify • Opportunity to attend event (Must reserve spot with Auto-Wares Marketing team by May 2023)
PROJECT MANAGER Katie Barone
40
SWAG/PROMO BAGS • Logo featured on 5,000 to 7,000 bags printed annually • Bags used for attendee event kits, car shows, customer appreciation days, and more!
PROJECT MANAGER Katie Barone
41
Uniforms
STORE UNIFORM SPONSORSHIP
• 1 supplier per month • Required uniform for all store employees • Logo featured on sleeve
WAREHOUSE UNIFORM SPONSORSHIP
• 4 suppliers per month • Required uniform for all warehouse employees • Logos featured on back
NEW!
PROJECT MANAGER Katie Barone
42
Custom Sales
CUSTOM SALES PROMOTIONAL EVENT
• Sales team challenges • Jobber spiffs • Regional sales promotions • Other options available!
43 PROJECT MANAGER All Product Managers
CONFIDENTIAL
For online program book and video information, scan the QR code below:
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