TARGETED ACCOUNT PROMO (TAP) • Change customer buying habits • Line-specific promotions targeted at accounts we’re not getting business from • Offer our best wholesale pricing for 90 days • Accounts see the new pricing in MyPlace4Parts and are quoted the same when calling their local store • 3-way split between Auto-Wares, servicing store, and supplier • Program replaces OTS (off the shelf)
Targeting specific businesses
PROJECT MANAGERS Jonny Dykstra, Tim Stone, Nick Hinkle
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