Should You Use Video-Based Marketing? Yes! Here Are 3 Tips to Get Started
People spend most of their time at home now more than ever. This is one of the reasons why video-based marketing is becoming so popular. It allows your audience to engage with you and influencers and learn about your products, and it will enable customers to shop while watching your videos. Here are ways you can incorporate video- based marketing into your business. 1. Use Your Resources. Before you go live or create a video, you want to ensure that you have proper lighting, good equipment like lights and cameras, and editing software. Even though this may seem like it wouldn’t make that much difference, your video’s quality will influence your customers more than you think. 2. Take Advantage of Social Media. Facebook, Instagram, YouTube, and TikTok have options where you can share
both pre-recorded and live videos. More and more people spend their time on social media, so meet your customers where they’re at. Create something engaging that complements what you’re trying to sell. Your videos don’t need to be long. However, by making longer live- stream videos, your clientele can post comments while you’re live. You can answer questions and engage more with your audience this way. 3. Tell Stories. Storytelling is one of the key strategies business owners are using to engage and relate to their customers. It helps you build a stronger and more meaningful relationship with your audience and makes them feel valued. So begin brainstorming what stories you would want to tell. Is there a specific reason you created, or are advertising, a particular product? Share these experiences with your
clients. If you’re not selling an item, you can create videos to simply build a connection with your market. This will keep your business at the forefront of your viewers’ minds. These are only a few of the many ways you can begin using video-based marketing within your business plan. It will help you boost your retention rates and allow you to connect with your customers in a way that is the most convenient for them. So, smile for the camera; you’re about to go live!
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Fake News and Clickbait — Forms of Yellow Journalism
They’re everywhere — misleading articles with enticing headlines and exaggerated content. But how did this “clickbait” and “fake news” journalism come to be? It all started in the 1890s with yellow journalism. What is yellow journalism? Yellow journalism is a term for poorly researched or illegitimate news stories. It got the name “yellow” when New York World’s owner, Joseph Pulitzer, hired artist R.F. Outcault to create a “Hogan’s Alley” comic strip featuring The Yellow Kid. How did it gain traction? Pulitzer ran the first color printing of the “Hogan’s Alley” cartoon in New York World in 1895, and it became a huge hit. Then, William Randolph Hearst entered the picture. He acquired the New York Journal and competed relentlessly with New York World. Hearst exaggerated his reporter’s headlines and created misleading stories to grab attention and gain profit.
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Today, Hearst and Pulitzer are credited with spawning yellow journalism. Who knew?
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