resources and delivering high-quality, safe and sustainably produced food and fibre. In 2025 we’re inviting Ekka guests to celebrate the important role Queensland’s primary industries play in the state’s economy and way of life. Test your knowledge of Queensland’s agriculture, fisheries, and forestry industries for your chance to win a prize in the Queensland Government Precinct. Visit us in the Ag Education Hall to ‘take your hats off’ to Queensland’s primary producers, and learn how to spot and stop fire ants while getting up close with the super pest. And celebrate the best of our state’s produce at our “It’s Fresh. It’s Queensland” daily cooking demonstrations in the Woolworths Pavilion. Website: www.dpi.qld.gov.au https://www.facebook.com/QldAgriculture https://www.instagram.com/qldagriculture Queensland Government Multicultural Queensland Month Celebrate Multicultural Queensland Month! Held every August, Multicultural Queensland Month is a statewide celebration that recognises and values the stories, traditions, and contributions of our communities. Did you know almost a quarter of Queenslanders are born overseas, and many of us have at least one parent born in a country other than Australia? Queensland’s cultural diversity is one of our greatest assets—let’s celebrate the stories that connect us. You can take part in #MQM25 at the Ekka by: • getting your groove on at the Multicultural Plaza Music Stage • participating in one of our cultural workshops in the Royal International Convention Centre
presenting PARTNER Bank of Queensland (BOQ) Bank of Queensland (BOQ) is one of Australia's leading regional banks. We're also among the few still not owned by one of the big banks. For over 150 years, BOQ has been dedicated to supporting the people and communities of Queensland. As presenting partner of the Ekka, we’re proud to showcase our passion for regional communities and the vital role agriculture plays in the economy.
Champion PARTNERS AAM AAM is a large-scale, wholly Australian-owned operator and provider of strategic investment, asset management and operational management services to Australia’s agricultural industry. AAM’s vision is to promote investment that leads change in the agricultural industry, creating a positive and sustainable legacy. At the heart of the AAM business is a steadfast belief in the strength and long-term performance of Australian agriculture, and a commitment to promoting change-making investments in the industry. This vision is supported by AAM’s foundational philosophies of diversification across supply chains and geographical production areas, and active management, with a focus on developing operational efficiencies, sustainability, and potential for capital growth. This is further strengthened by adoption of an ‘owner-operator’ model. King Street Step into the bustling energy of King Street, where a world of culinary delights and entertainment collide, and a strong sense of community thrives. Located next to The Brisbane Showgrounds in the heart of Bowen Hills, King St is an urban neighbourhood bursting with a blend of art, culture, dining, and entertainment. A haven for food enthusiasts, King Street dishes up a diverse selection of restaurants, cafes, and bars, alongside beauty and health services. King Street is also home to Strike Bowling and Archie Brothers, a kaleidoscopic circus of cocktails and arcade games – that brings new fun to old classics! To experience a taste of King Street this Ekka, grab a pass-out from the ticket attendant and explore a range of sit-down & grab & go dining options from the likes of El Camino, Xin Chao, Queen Amann Bakery and local Italian favourite, Il Verde. Brisbane Icon and French dining institution Montrachet will also be dishing up braised beef bourguignon rolls to-go, served with a tasty side of French fries. You’ll also find King St favourites Winghaus, Kuhl-Cher, and 3Bros dishing up tasty bites inside the Ekka— perfect fuel for a day of show fun! Queensland Government Department of Primary Industries The Queensland Government’s Department of Primary Industries is proud to support the Ekka 2025. We’re dedicated to ensuring the production and protection of Queensland’s rich natural
Through this new partnership, we’re reaffirming our promise to stand by
Queenslanders – from the bush to the city – and to continue delivering banking that’s personal, local, and built around the needs of our customers. As well as being presenting partner, we’re excited to bring you Strawberry Sundae Lane – a new activation in the Agricultural Education Hall – helping to teach attendees where their food comes from and highlighting the importance of agriculture. Grand Champion PARTNERS Woolworths Woolworths has been a proud supporter of the Ekka for 27 years, bringing fresh food, great value and plenty of tasty treats to Show visitors year after year. Be sure to stop by the Woolworths Fresh Food Pavilion to check out a delicious range of snack and meal options — perfect for keeping you fuelled as you explore everything the Ekka has to offer. Whether you’re after a quick lunch, snacks to satisfy, or something sweet, the Woolworths Fresh Food Pavilion has got you covered with something for every taste and budget. Another highlight for food lovers is the Woolworths Steak Bar, back again for Ekka Beef Week and the whole nine days of Show. It’s the place to grab the best steak burger on grounds — and every burger you buy helps raise funds for the Children’s Hospital Foundation, supporting sick kids and their families across Queensland. So, while you’re enjoying a juicy, mouth-watering burger, you’re also making a difference in the community. Fuel your fun with Woolworths this Ekka and enjoy fresh flavours, great value and the chance to support Queensland families in need. XXXX For 146 years XXXX and the Ekka have been part of the Queensland way of life, and it doesn't get any more Queensland than sipping on a XXXX at the Ekka.
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getting creative with our cultural craft activities – ideal for the whole family! exploring the history and experiences of Queensland’s Australian South Sea Islander communities.
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Attend an event, share your story, or start a conversation that builds understanding— there are so many ways to get involved in Multicultural Queensland Month! To learn more and find out what’s happening near you, visit: https://www.qld.gov.au/ multiculturalmonth Media Partners 4BC 4BC is proud to be a media partner of EKKA in 2025. The radio station has a long and rich history
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