THA Journal - Aug 2017 - EC

You’ll never never know… if you never ever go…. MAX HITCHINS

In my opinion, it is a mistake to think that hospitality operators in Melbourne, Adelaide and Sydney have better ideas than those in other cities and towns throughout Australia. I believe now, more than ever, the internet and its associated tools can and has levelled the business playing field. Recently I spent some time in the Northern Territory. I was in aeroplanes, bars, bistros, restaurants, resorts and hotels in Darwin and along the national Highway One all the way to Katherine. I noted and experienced some exceptional service and saw wonderfully innovative ideas. And each time, I endeavoured to analyse these experiences that impressed me. Did you know on Virgin Airlines you can now download the Virgin App onto your phone or laptop and track your path with the flight crew as they fly at 33,000 feet above the ground at around 800 km per hour? Not long ago this information was only available on international flights on special screens on the aeroplane. Now you download it onto your laptop, iPad or iPhone. Amazing technology. Do you realise that just a few years ago social media did not even exist. Neither did the internet, Apple iPhones, Facebook, Twitter or Instagram etc. etc. etc. Now they are all part of our lives and our businesses. I salute the work the Darwin and Northern Territory Tourism authorities and operators are doing to market Northern Australia with their use of social media and apps. Consider the challenges they have in the Northern Territory hospitality and tourism businesses. They only have a maximum of six months to make their money each year. Consider the fact that the hospitality industry in the Northern Territory relies on young staff from all around the world to ‘man the life boats’… so to speak…in the busy six months of the year. Consider the fact that they have to train these young tourists, backpackers and the like to give exceptional service to the throngs of tourists.

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Hospitality Review

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