STUART NETTLEFOLD Business Events Tasmania CEO Business Events Tasmania
The Tasmanian Visitor Survey results for the calendar year ending December 2016 show 36,500 individuals visited Tasmania for the purpose of attending a conference or business event. Add to this partners accompanying delegates and the total figure would equate to over 46,625 visitors. The level of spending was also very positive with business event activities, contributing over $118 million*# directly into the Tasmanian Economy in 2016. This was good news for the Tasmanian business events sector and the visitor economy. I am pleased to say that during the 2016-17 financial year, the Business Events Tasmania (BET) team secured over 127 conference and business events to Tasmania, with 89 bids still awaiting decision and 594 bids currently under development. The sector’s future is looking strong. During the last financial year, BET also celebrated the first year of the Tasmanian Ambassador Program and the ongoing efforts of our Ambassadors and Local Hosts, who use their global network, knowledge and expertise to secure strategic national/international events for the state. The Program has helped us to win numerous prestigious global events including the, XXXVI Scientific Committee Antarctic Research Conference 2020, 22nd International Farm Management World Congress 2019, and the Asian Wave and Tidal
Energy Conference 2020.
The 2017-18 financial year is looking strong and positive for the sector, with 85 business events already confirmed for the State, resulting in over 21,000 visiting delegates to Tasmania. Importantly, 87 per cent of the conference activity will occur during the shoulder and winter periods, when leisure tourism traditionally tends to slow. Figures will continue to grow strongly through the course of the year as pending bids are confirmed and new bids arise over the coming months. In 2017-18, BET will continue to focus its efforts around new initiatives relating to targeted customer segment data-base management and digital marketing; ongoing international focus within Asia (especially China); and elevation of the Tasmanian Ambassador Program. These strategies will ensure BET’s success continues to develop and expand, leading to more high-yielding national and international business events coming to Tasmania. The BET team looks forward to driving Tasmania’s position as a world- leading business event and incentive destination even further, over the next few years.
*Tasmanian Visitor Survey YE December 2016 #EMRS Research 2012
facebook.com/assettraining60083 admin@asset-training.com
309 Cambridge Road Mornington TAS 7018
Providing nationally recognised training in a range of key areas including:
(03) 6244 6642
www.asset-training.com
August 2017 www.australianhotels.asn.au
31
Made with FlippingBook flipbook maker