... continued from Cover
STEP 3: USE A SIMPLE SCORE SHEET (NO OVERTHINKING)
Day 1: Pick the offer. ONE.
Day 2: Pick the price and boundary rules (what’s included and what’s not).
With your Top 12 ideas on the left side, now put the eight factors across the top. Score honestly. And I mean be brutally honest.
Day 3: Write the staff script and create one simple printed handout.
Non-PBM Revenue Stream
TOTAL
Workflow Complexity
Launch
Cash
Margin Repeat
Staff
Marketing
Day 4: Train staff (10 minutes, role-play three times).
Workers’ comp direct-bill
Hospice direct-bill
Day 5: Turn it on. Present it to 10 people.
LTC at-home
Day 6: Fix confusion points and tighten the script.
PI (LOP/lien)
Cash clinical services
Day 7: Lock it in and add it to your weekly rhythm.
Weight-loss program
RPM/CCM partner model
No “we’ll see how it goes.” You either launch or you lose the idea entirely. TRACK ONE NUMBER (SO THIS BECOMES REAL) Do not start by tracking 12 KPIs. That’s how nothing sticks. Track one weekly number:
Employer contracts
Clinic partnerships
Compounding niche
Memberships
Bundles & niche products
•
Memberships sold
Example:
•
PI cases started
•
WC claims billed
Non-PBM Revenue Stream
TOTAL
Workflow Complexity
Launch
Cash
Margin Repeat
Staff
Marketing
•
Hospice patients onboarded
Memberships (delivery/ pack/“never run out”)
5
5
4
5
4
4
4
5
36
PI (LOP/lien)
2
2
4
3
3
3
2
3
22
•
Paid consults completed
Workers’ comp direct-bill
3
3
5
4
3
3
3
3
27
Consistency first. Revenue follows.
READY TO STOP GUESSING?
This is not about what could work in a perfect world. It’s about what works in your pharmacy with your team right now. When owners do this exercise, something magical happens: The fog clears. Favorites fall apart. “Boring” ideas rise to the top. That’s how you know it’s working. STEP 4: THE DECISION RULE THAT ENDS THE SPIN Here’s the rule that saves months of wasted time: Circle your top TWO total scores. Then pick ONE. Your “Next 30 Days” focus must be the option that:
The gap between struggling and winning usually isn’t knowledge. It’s decisions. Not better ideas. Not more research. One clear choice, followed by movement. You don’t need 12 new programs. You need one that fits your pharmacy right now, and the discipline to launch it this week, not “someday.” Pick it. Score it. Commit to the next seven days. Then let the wins stack. If you’re ready to stop spinning and start building something real, all Essentials and Up Members can join us for office hours
on Tuesdays at 10 a.m. Central or get daily coaching help with Coach Mike, Monday through Friday at 2 p.m. Central.
•
Launches the fastest
•
Doesn’t wreck your workflow
•
Can be sold daily in one sentence
The next move is clearer than you think. All that’s left is to make it.
Not someday. Not after hiring. Not after redoing your tech stack. Now. Momentum beats perfection every time. STEP 5: THE 7-DAY ‘LAUNCH IT OR LOSE IT’ PLAN
This is where ideas turn into money.
5 Membership.DiversifyRx.com
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