Accord Generic Creds_March 2020

BRILLIANTLY JOINED-UP MARKETING

0 2 | W E L C O M E T O A C C O R D

W E L C O M E T O A C C O R D | 0 3

Welcome to Accord

A company of creative thinkers, digital strategists, planning experts and problem-solvers. The strength and depth of our expertise is second to none. With consumers accessing multiple channels in multiple ways, it’s our job to think flexibly, learn fast, respond swiftly and operate at the very heart of your business. We have a proven track record of working with entrepreneurial start-ups, challenger brands and market leaders. A n award-winning, proudly independent marketing agency.

3 offices | 120 staff

EST. 1988

0 4 | O U R V A L U E S

O U R V A L U E S | 0 5

Our values W e take pride in our professional approach, friendly demeanour and determination to deliver an outstanding service - but it is our company values that form our DNA. They guide the way we work with our clients, business partners, suppliers and each other.

At Accord you’ll find a team of enthusiastic, dedicated and experienced marketing professionals. We are passionate about what we do, and we are motivated by and committed to our clients’ continued success.

Passion

Collaboration

We are dedicated to building strong, long-lasting and successful business relationships. This spurs us to go above and beyond.

Encourages a culture of curiosity, drives innovation, inspires a sense of community and increases productivity.

Openness

Trust

This is the basis for everything we do and the prerequisite for our success. It’s about being adaptable, considerate, open and honest.

We are transparent and accountable, with a commitment to energise, engage and inspire. We value innovative ideas and fresh thinking. 

0 6 | O U R B R I L L I A N T L Y J O I N E D - U P A P P R O A C H

O U R B R I L L I A N T L Y J O I N E D - U P A P P R O A C H | 0 7

Our brilliantly joined-up approach

Brilliantly joined-up reflects our holistic approach and recognises that great marketing must be seamless, from ideas and inspiration through to tracking and analysis, and everything in between.

W e love to challenge ideas and push boundaries. Experienced, flexible and energetic, clients come to us for ideas, service and results. Most consider us true extensions of their team, working closely with us to devise, develop and implement every stage of their marketing plans.

We always talk objectives first - business goals, target audiences and campaign ambitions. It is only then that we use the media and planning tools at our disposal to identify the right platforms, tactics and technologies that will drive awareness, maximise return on investment and future- proof your business.

0 8 | P O R T F O L I O O F S E R V I C E S

P O R T F O L I O O F S E R V I C E S | 0 9

Portfolio of services

Planning & insights

Media buying

Photography

Branding

Content

CRO

PPC

SEO

Programmatic

Data analysis

Design

Email

Social

Websites

Video

1 0 | R E S E A R C H & P L A N N I N G

R E S E A R C H & P L A N N I N G | 1 1

Research & planning

To ensure our insights are grounded in data and our recommendations are fully validated, we continue to invest in an eclectic range of planning tools:

T he marketing landscape is constantly evolving. Every day there are new ways to engage, connect and influence via new channels, opportunities and tactics. But knowing where to be and how to act can be overwhelming - being everything to everyone isn’t always the answer. Instead, the key is to change perspective - to take a step back and look at the bigger picture. We believe in focus. In cutting through the noise to find clarity. So, we adopt three core principles to effectively plan campaigns, think through strategies, debate approaches and discuss ideas.

Audience:

Market:

Role of media:

Profiling consumers to define demographic groups, to understand buying habits and interests and to identify media preferences.

Analysing and understanding your market and competitor landscape.

Using our audience and market knowledge, we make informed and objective decisions based on how media impacts consumers and when.

1 2 | R E S U L T S - D R I V E N D I G I T A L

R E S U L T S - D R I V E N D I G I T A L | 1 3

Results-driven digital A s an official Google Premier Partner agency, we are recognised as a trusted business partner that takes pride in delivering fully integrated campaigns, which drive traffic, deliver leads and boost sales. Because, like you, we’re not interested in anything else.

Google classifies Accord in the top 1% of agencies in the UK.

We have been part of the Google Premier Partner programme since its inception in 2015; keep in mind that this is the highest Google certification that exists. In order to qualify, we must continuously meet Google’s exacting requirements in three key areas: best practice, ad spend and performance growth.

Retaining this status is always front of mind as it provides us with direct access to Google’s highest level of support, research and insights, new betas and invites to exclusive conferences - helping our clients stay ahead of the competition.

1 4 | B R A N D S W E W O R K W I T H

W I N N I N G H E A R T S , M I N D S & A W A R D S | 1 5

Brands we work with (some of the amazing)

Winning hearts, minds & awards

W e always say that our best work is yet to come, not because we like clichés, but because we believe the more we practise, the better we get. In recent years we have won, and been shortlisted for, several awards that recognise our creativity, innovation and marketing expertise.

DIGITAL MARKETING CAMPAIGN OF THE YEAR Discover the World

BEST ADVERTISING CAMPAIGN (UNDER £250K) Le Boat

BEST WEB PLATFORM ROL Cruise

1 6 | S U C C E S S S T O R I E S

S U C C E S S S T O R I E S | 1 7

Success stories

CREATIVE

CRO

INTEGRATED

DIGITAL DISPLAY

In this era of healthy living and growing customer personalisation, Kolibri – an ambitious new start-up - approached Accord with a vision: to launch the world’s first tailored soft drink. They tasked us with creating a bold brand creative, refreshing packaging design and set of brand guidelines.

One of the most important sections of the ROL Cruise website is their online registration form, which is vital for driving user sign-ups. Using a combination of user recordings and performance data, we redesigned and repositioned the form - significantly increasing engagement across all devices.

Children with Cancer UK is a leading national children’s charity dedicated to improving the lives of children suffering from cancer. To raise awareness of their recent rebrand, we ran a national primetime TV campaign alongside an interactive OOH installation, which allowed passers-by to receive an onscreen personalised thank you message for their support.

Following an extensive review of Canadian Affair’s customer database, we discovered a potential new audience who were over-indexing on web visits: 25-44-year-olds. To reach this new audience and test performance against existing demographics, we created a cinematic, bold and highly targeted YouTube TrueView campaign.

WINNER

114%

98,159

45.7%

Best Packaging/Label Design at the Innobev Zenith Awards.

increase in form completions.

premium SMS donations generated.

view rate for 25-44- year-old audiences.

1 8 | P E R F O R M A N C E & A N A L Y S I S

P E R F O R M A N C E & A N A L Y S I S | 1 9

Performance & analysis

A ccurate and consolidated reporting. Accord’s web-based data visualisation tool - LOOP - enables you to brilliantly join up your customers’ user journey with the option of attribution, analytics and media data. It offers a powerful combination of: • CRM data integrations. • Digital analytics. • Full call tracking technology for online and offline activity. • Media data. • Attribution modelling integrations. Collectively, this information informs and shapes both marketing and CRM strategies, whether that be for search campaigns, a creative execution or a customised email programme.

accordmarketing.com

It all starts with a single conversation...

John Corellis BUSINESS STRATEGIST 020 7395 9632 john.corellis@accordmarketing.com

Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20

Made with FlippingBook - Online Brochure Maker