Accord Generic Creds_March 2020

1 0 | R E S E A R C H & P L A N N I N G

R E S E A R C H & P L A N N I N G | 1 1

Research & planning

To ensure our insights are grounded in data and our recommendations are fully validated, we continue to invest in an eclectic range of planning tools:

T he marketing landscape is constantly evolving. Every day there are new ways to engage, connect and influence via new channels, opportunities and tactics. But knowing where to be and how to act can be overwhelming - being everything to everyone isn’t always the answer. Instead, the key is to change perspective - to take a step back and look at the bigger picture. We believe in focus. In cutting through the noise to find clarity. So, we adopt three core principles to effectively plan campaigns, think through strategies, debate approaches and discuss ideas.

Audience:

Market:

Role of media:

Profiling consumers to define demographic groups, to understand buying habits and interests and to identify media preferences.

Analysing and understanding your market and competitor landscape.

Using our audience and market knowledge, we make informed and objective decisions based on how media impacts consumers and when.

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