1 8 | P E R F O R M A N C E & A N A L Y S I S
P E R F O R M A N C E & A N A L Y S I S | 1 9
Performance & analysis
A ccurate and consolidated reporting. Accord’s web-based data visualisation tool - LOOP - enables you to brilliantly join up your customers’ user journey with the option of attribution, analytics and media data. It offers a powerful combination of: • CRM data integrations. • Digital analytics. • Full call tracking technology for online and offline activity. • Media data. • Attribution modelling integrations. Collectively, this information informs and shapes both marketing and CRM strategies, whether that be for search campaigns, a creative execution or a customised email programme.
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