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Hayamax Wholesale Distribution | LATAM SAP Sales Cloud (V2)
Wholesale Distribution
Hayamax is a company with 60 years of experience in the distribution industry. Hayamax has a broad portfolio of over 5,000 products in segments such as IT, gaming, musical instruments, professional sound, electronics, and more.
SAP Emarsys SAP S/4HANA SAP Integration Suite
5 Systems Consolidated Into the SAP Emarsys platform, generating 3% of revenue in less than one year 19% Increase Of SMB active client base in six months driven by guided selling
Headquarters Brazil
Products Distribution of electronic parts and communications equipment
Web Site
hayamax.com.br
Business Challenges • Performance tracking across the customer acquisition channels after sales process were all scattered • Consolidation of five different marketing and engagement systems could increase efficiency, reduce costs • Replacement of poorly integrated CRM with modern system needed to allow full transparency across inside sales, field sales and call center Customer Benefits • SAP Sales Cloud allows lead qualification, opportunity management, guided selling and pipeline visibility for sales and sales leadership contributing to Hayamax adding 200 accounts monthly • Increase in average order value by 7.8% within 6 months due to more qualified leads • By analyzing which trade shows produce the most qualified leads, Hayamax has moved budget to more effective events, saving tens of thousands of dollars annually • Up to 50 new clients added monthly through the integration between Emarsys and SAP Sales Cloud • Next: SAP Service Cloud will be implemented to extend a 360 ° customer view to the call center
“It was the logical choice to build our Lead to Cash system with SAP Sales Cloud & SAP Emarsys. In less than a year, SAP Emarsys is already generating 3% of our revenue.”
Vinicius Saura Hayamax Distribuidora de Produtos Eletrônicos Ltda
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