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Lyon Consumer Products | APJ SAP Sales Cloud | SAP Business AI
Utilities
Lion is a leading beverages company in Australasia with fast-growing operations in the United States, offering a portfolio that includes market-leading names in beer, wine, spirits, seltzer, and nonalcoholic drinks.
SAP S/4HANA, private cloud SAP BTP | SAP Build Apps
<10 Days To build an app that normally takes months 24/7
Headquarters Australia
Products Beverage operations
Web Site
www.website.com
Business Challenges • Adapting to evolving consumer tastes by quickly bringing new innovations to market. • solve a perennial issue for the sales team by simplifying the capture of beer tap information, which was a manual and time-consuming process that took salespeople away from selling product. • the company wanted to streamline identifying preferred venues, helping Lion employees find places that sell the Lion range on tap. Customer Benefits • They built an app that solves the challenge of finding the nearest venue serving Lion brands on tap and helps the user find the alcoholic beverage of their taste. • While the Lion mobile app was built with the intention of making it easy for our employees to find venues that serve Lion products, we can see it evolving into an app for all consumers as a new sales channel. • There is no more lag time to update venue customer records. It has been reduced from several hours to zero.
For Lion product recommendations
Zero Lag Time To update venue customer records, down from several hours
“We thought, ‘Why not have the user take a picture of the beers on tap and let AI determine which ones are Lion products?’ And from there, we could use SAP Business AI to generate individual beer preferences for the user.”
Jamie Grande Head of Enterprise Applications Lion Pty Ltd
Read the Success Story
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